Customer-Committed: How to Create Outstanding Customer Experiences and Strengthen Your Brand
暫譯: 以客為尊：如何創造卓越的客戶體驗並強化品牌

Name: Customer-Committed: How to Create Outstanding Customer Experiences and Strengthen Your Brand
Price: 3268 TWD
Availability: OnlineOnly
Author: Weber, Mathias
ISBN: 3658477008

Weber, Mathias

出版商: Springer
出版日期: 2025-05-30
售價: $3,440
貴賓價: 9.5 折 $3,268
語言: 英文
頁數: 140
裝訂: Quality Paper - also called trade paper
ISBN: 3658477008
ISBN-13: 9783658477004
相關分類: 行銷/網路行銷 Marketing

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商品描述

This book demonstrates why companies must establish and maintain a new - customer-committed - culture and how this transformation can be achieved.

A unique customer experience has never been as critical to success as it is today. Many companies are therefore focusing on customer-oriented processes and the collection of valuable customer data. However, customers are more than just the sum of their data. Special brand experiences and genuine wow moments almost always arise from empathy, a personal touch, or the famous extra mile that employees go for their customers. Mathias Weber vividly illustrates how genuine customer commitment can be achieved in companies and provides the essential tools and measures, along with insights into concrete case studies.

商品描述(中文翻譯)

本書展示了為什麼公司必須建立並維持一種以客戶為中心的文化，以及如何實現這一轉型。

獨特的客戶體驗在今天的成功中比以往任何時候都更為關鍵。因此，許多公司專注於以客戶為導向的流程和有價值的客戶數據的收集。然而，客戶不僅僅是其數據的總和。特殊的品牌體驗和真正的驚喜時刻幾乎總是源於同理心、個人化的關懷，或是員工為客戶付出的額外努力。Mathias Weber 生動地闡述了如何在公司中實現真正的客戶承諾，並提供了必要的工具和措施，以及具體案例研究的見解。

作者簡介

Mathias Weber is a partner at G&P Brand Consultancy in Munich. For over 18 years, he has been helping companies become more successful in the long term by building customer-committed and desirable brands. His clients include companies such as BMW Group, Porsche AG, and Bosch Siemens Hausgeräte, as well as medium-sized enterprises and hidden champions in the German-speaking region. In addition, he works as a lecturer at universities.