Corporate Entrepreneurs - Independent Entrepreneurs or Corporate Managers
暫譯: 企業創業家 - 獨立創業者還是企業經理人

Corporate firms establish start-up collaboration programs with the objective of strengthening their innovative power and securing their market positions. Start-up founders involved in corporate collaboration programs operate in two different worlds: they are independent founders of their own companies while simultaneously being part of a corporate firm. This book answers the question of whether corporate entrepreneurs in start-up collaboration programs make decisions more similarly to independent entrepreneurs or corporate managers. Based on a qualitative study and an incentivized decision-making experiment, the author examines different forms of corporate startup collaboration, investigates the relationship between founders and corporates, and compares decision-making patterns across independent entrepreneurs, corporate entrepreneurs, and corporate innovation managers.