商品描述
Turbulent times require new approaches to strategy execution. This book demonstrates how the use of business intelligence can enhance performance by fostering a shared understanding of the strategy through a Value Scorecard. It also outlines the Strategic Alignment Process for measuring and monitoring performance. The Strategic Alignment Remote Control is presented as the ultimate tool for managers to maintain control of their business.
The third edition of this book has been updated and improved. Seven case studies utilizing business intelligence applications such as Microsoft Excel and Microsoft Power BI have been added in Chapter 6, titled 'Business Intelligence in Practice.' These case studies enable readers to learn how to work with key performance indicators and visualize them.商品描述(中文翻譯)
動盪的時代需要新的策略執行方法。本書展示了如何通過商業智能的使用，通過價值評分卡促進對策略的共同理解，從而提升績效。它還概述了用於測量和監控績效的戰略對齊過程。戰略對齊遙控器被提出作為管理者保持對業務控制的終極工具。
本書的第三版已經更新和改進。在第6章“實踐中的商業智能”中新增了七個使用Microsoft Excel和Microsoft Power BI等商業智能應用的案例研究。這些案例研究使讀者能夠學習如何使用關鍵績效指標並將其可視化。
作者簡介
Prof. Dr. (University of Phoenix) Bernd Heesen looks back on a career of more than 10 years in business consulting at Software AG, Price Waterhouse, and co-founder and President of Prescient Consulting, which was recognized as one of the "HOT 100 - America's fastest growing new businesses" by Entrepreneur Magazine and Dun & Bradstreet in 2000. After selling his company he continued to operate as President of SAP SI America before changing to the university.
作者簡介(中文翻譯)
Prof. Dr. (Phoenix大學) Bernd Heesen回顧了他在Software AG、Price Waterhouse和Prescient Consulting的10多年商業諮詢生涯。Prescient Consulting在2000年被《企業家雜誌》和Dun & Bradstreet評為「HOT 100 - 美國增長最快的新業務之一」。在出售公司後，他繼續擔任SAP SI America的總裁，然後轉向大學工作。
