Essentials of Economics, 10/e (AE-Paperback)

Overview
Gain a strong understanding of the essential principles of economics today with Mankiw’s Essentials of Economics 10/e – part of the popular economic series that’s trusted by students like you worldwide. Using a concise, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a more astute participant in today's economy as you learn the potential and limits of essential economic policy. The latest examples and learning features clarify and bring key economic principles to life as author Gregory Mankiw puts himself in the position of someone seeing economics for the first time. Dr. Mankiw's goal is to emphasize the material you will find most relevant and interesting as you study economics. MindTap digital resources, Aplia digital homework solution and author videos are also available to help you further master essential economic principles.

What's New

• ENHANCED INTERACTIVE EBOOK STRENGTHENS THE ECONOMIC LEARNING EXPERIENCE. The interactive eReader for this edition does much more than simply offer words on a digital device. Students can search, highlight text, take notes and interact directly with complex figures. The eReader also supports media from Cengage Learning or third-party media providers, such as YouTube. In addition, this resource is now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.
• "EXPLORE MINDTAP FOR MANKIW 10E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO MAXIMIZE MINDTAP. You can assign this short video-based exercise to show each student how to best use MindTap to support their learning efforts, starting on the first day of class. This video tutorial provides a quick understanding of the numerous student resources available with this edition. The video highlights the advantages of MindTap resources such as the interactive eReader, StudyHub, Aplia Homework, A+ Test Prep and Graph Builder.
• TIMELY "VIDEO PROBLEM WALK-THROUGHS" HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve economics questions from start to finish. These videos tackle common challenges and stumbling blocks students frequently face when working through assignments. These concise videos support the student in that moment when they are puzzled and most teachable -- which is not always during your office hours.
• UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN ECONOMICS EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory economics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As the instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.
• VALUABLE A+ TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 current test questions. More than half of these questions offer corresponding Quick Coach videos to support students at their most teachable moments, when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
• INTERACTIVE POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Current chapter-by-chapter slides organize lecture points into sections that students can easily digest. These updated PowerPoint® slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.
• UPDATED ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- OFFERS THE MOST SUCCESSFUL HOMEWORK SOLUTION IN ECONOMICS. With more than one billion answers entered, Aplia provides an unmatched homework resource for your students. Online interactive problem sets, analyses, tutorials, experiments and critical-thinking exercises give students hands-on applications and practice opportunities without adding to your workload. Updated Aplia technology also offers an optimized mobile experience on with improved graphing tool precision and better functionality.
• "CONCEPT CLIPS" HELP STUDENTS MASTER ESSENTIAL ECONOMICS TERMS. These high energy videos, embedded throughout the interactive eBook, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context to the key terminology required for your essentials course.
• "BUILD THE GRAPH" DIGITAL FEATURES MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports a kinesthetic learning approach -- all within the context of the interactive eBook.
• NEW AND UPDATED "IN THE NEWS," "FYI" AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. Your students stay up to date on the today’s most recent economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on economic decisions today.
• ALL-NEW "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING, GLOBAL ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE WITH DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" all integrate this edition’s most recent content. Completely digital versions of "Chapter Quick Quizzes" and "Problems and Applications" are available in Aplia and are fully gradable. "Problem and Applications" also appear as algorithmic sets in MindTap only.
• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest essential developments in economics today. The most comprehensive updates include coverage of measuring a nation’s income (Ch. 15), measuring the cost of living (Ch. 16), production and growth (Ch. 17), and unemployment and its natural rate (Ch. 20).
• NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES HIGHLIGHT THE UNIQUE MANKIW APPROACH. This new, assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language seamlessly reinforce the approach in this printed edition. Brief quizzes evaluate understanding as students progress through the videos.
• CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the economic principles that appear in the upcoming chapter. These videos (formerly called Roadmap Videos) prompt a better understanding of how economics relates to students' day-to-day lives and the world around them.
• UPDATED ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- OFFERS THE MOST SUCCESSFUL HOMEWORK SOLUTION IN ECONOMICS. Redesigned Aplia question sets closely align to this edition's "Problems and Application" questions in each chapter. Updated Aplia technology also offers an optimized mobile experience on the iPad with improved graphing tool precision and better grading functionality. With more than one billion answers entered, Aplia provides an unmatched homework resource, complete with interactive problem sets, analyses, tutorials, experiments and critical-thinking exercises.

概述
《Mankiw's Essentials of Economics 10/e》是一本受到全球學生信賴的經濟學系列書籍，讓你今天對經濟學的基本原理有深入的了解。這本書以簡潔、引人入勝的寫作風格，專注於內容，幫助你更好地理解你所生活的世界和經濟。在學習經濟學的過程中，你將成為當今經濟的更加敏銳的參與者，了解基本經濟政策的潛力和限制。作者Gregory Mankiw通過將自己置於第一次接觸經濟學的人的位置，最大限度地強調你在學習經濟學時會發現最相關和有趣的材料。此外，還提供MindTap數字資源、Aplia數字作業解決方案和作者視頻，以幫助你更好地掌握基本經濟原理。

新特點
- 增強互動電子書增強經濟學學習體驗。這個版本的互動電子閱讀器不僅僅提供數字設備上的文字，還可以搜索、突出顯示文字、做筆記，並直接與複雜的圖表互動。電子閱讀器還支持Cengage Learning或第三方媒體提供商（如YouTube）的媒體。此外，這個資源現在對視覺障礙學生更加可訪問，每章的所有圖片和表格都添加了新的替代文字。
- 「探索MindTap for Mankiw 10E: A Video Tutorial」展示學生如何最大限度地使用MindTap。你可以指派這個短視頻練習給每個學生，以展示他們如何在課堂的第一天開始最好地使用MindTap來支持他們的學習努力。這個視頻教程快速介紹了這個版本提供的眾多學生資源的優勢，包括互動電子閱讀器、StudyHub、Aplia作業、A+考試準備和圖表生成器。
- 及時的「視頻問題解答」幫助學生克服學習中的障礙。這個受歡迎的學習資源向學生展示如何從頭到尾解決經濟學問題。這些視頻解答常見的挑戰和學生在完成作業時經常遇到的障礙。這些簡潔的視頻在學生感到困惑和最易教的時刻支持學生，這通常不是在辦公時間。
- 更新的MindTap在經濟學教育中提供了當今最先進的數字課程解決方案。強大的以學生為中心的內容響應了每個入門經濟學學生的個性化需求，提供了預設的學習路徑、圖表生成工具、引人入勝的多媒體資源和考試準備工具。作為教師，你可以靈活地使用出版商提供的內容、自己的材料或第三方資源來定制你的課程。
- 有價值的A+考試準備為你的學生準備重要的考試。MindTap中的這個有效的數字考試準備工具為學生提供了超過3900個當前的考試題目。其中超過一半的問題提供相應的快速指導視頻，以支持學生在他們最易教的時刻，即在對問題的答案感到困惑或不確定時。這個經過驗證的資源在為高風險考試做準備方面非常有效，並且已經被證明對累計課程成績產生積極影響。
- 互動PowerPoint演示文稿簡化課程準備，同時增加學生參與度。目前，按章節組織的幻燈片可以組織講座po

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.

Part IV: ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.

Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.

Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation’s Income.
16. Measuring the Cost of Living.

Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment.

Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.

Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.

Glossary.
Index.

目錄

第一部分：簡介。

1. 經濟學的十個原則。

2. 如何像經濟學家一樣思考。

3. 相互依賴和貿易的收益。



第二部分：市場運作。

4. 市場供求力量。

5. 彈性及其應用。

6. 供求和政府政策。



第三部分：市場和福利。

7. 消費者、生產者和市場效率。

8. 應用：稅收成本。

9. 應用：國際貿易。



第四部分：公共部門的經濟學。

10. 外部性。

11. 公共財和共有資源。



第五部分：企業行為和產業組織。

12. 生產成本。

13. 競爭市場中的企業。

14. 壟斷。



第六部分：宏觀經濟學的數據。

15. 測量一個國家的收入。

16. 測量生活成本。



第七部分：長期的實際經濟。

17. 生產和增長。

18. 儲蓄、投資和金融體系。

19. 財務的基本工具。

20. 失業。



第八部分：長期的貨幣和價格。

21. 貨幣體系。

22. 貨幣增長和通脹。



第九部分：短期經濟波動。

23. 總需求和總供給。

24. 貨幣和財政政策對總需求的影響。



詞彙表。

索引。