Tourism Development Products in Vietnam: Pathways to Sustainable Growth and Cultural Preservation
暫譯: 越南旅遊發展產品：可持續增長與文化保存的途徑

本書全面探討越南的旅遊產品開發，這是一個在全球旅遊格局中迅速崛起的目的地。隨著越南的國際和國內旅遊都在激增，本書批判性地檢視創新、可持續性和市場驅動策略如何塑造其旅遊產業。填補現有文獻中的重要空白，本書深入探討越南面臨的獨特挑戰和機遇，包括文化商品化、環境可持續性以及數位轉型的必要性。

本書以案例研究和實證研究為基礎，突顯旅遊產品開發的關鍵領域，如社區基礎旅遊、冒險與健康旅遊，以及數位創新的整合。它呈現新興趨勢和最佳實踐，同時提供可持續增長的戰略建議。這本跨學科的資源對於學術界、政策制定者和行業專業人士來說，都是理解和貢獻於越南及其他新興市場旅遊未來的重要讀物。

Assoc. Prof. PhD. Quang Dai Tuyen (Isvan) currently works in the Tourism Faculty and the Institute of Cultural Heritage and Development Studies at Van Lang University in Vietnam. He is an experienced academic with extensive teaching experience at various universities in Ho Chi Minh City. His primary research interests include heritage conservation, sustainable tourism development, destination management, community-based tourism, and netnography. Dr. Isvan has published numerous articles in prestigious journals, such as the International Journal of Hospitality Management, Current Issues in Tourism, Heritage Tourism, and Sustainable Development. He has also published several book chapters and books. One of his notable publications is the study "Heritage Conservation and Tourism Development at Cham Sacred Sites in Vietnam: Living Heritage Has a Heart", published by Springer Nature in 2023. He also co-edited the Routledge Handbook of Tourism and Hospitality Development in Vietnam (Taylor & Francis) in 2024, and authored books in Vietnamese: "Special Tourism Interest" and "Management and Optimization of Search Engines in Tourism Promotion Activities in Central Provinces, Vietnam". Additionally, Dr. Isvan is a co-founder of Vietnam Tourism Research Network (VTR), the largest and most active network in Vietnam's tourism sector. He has organized numerous training courses for community-based tourism development and successfully implemented a model in his hometown, focusing on improving the livelihoods of the Cham people based on cultural resources. In recognition of his contributions to preserving traditional knowledge of medicinal plants and developing community-based models, he received the SEED Prize from the Missouri Botanical Garden in 2022. His culturally and ecologically based tourism model has also earned a Gold Award at the ICRTH Responsible Tourism Award for Southeast Asia 2025 and a Silver Award at the Global Responsible Tourism Award 2025.

Assoc. Prof. PhD. Le Anh Tuan has extensive experience in the tourism industry, having held various positions in the hotel service sector. He has been actively involved in postgraduate training in tourism, successfully guiding numerous doctoral and master's students. Additionally, he has experience in state management related to training and scientific research in the tourism field. Professor Tuan serves on several advisory boards that oversee the selection, evaluation, and assessment of national and ministerial scientific and technological projects in tourism. These include initiatives from the Ministry of Science and Technology, the Ministry of Culture, Sports, and Tourism, and the Ministry of Education and Training, as well as local projects and the Nafosteds fund. He has also developed educational materials and published various research works in tourism. His research encompasses multiple aspects of tourism, including planning product development, marketing, hotel services, diverse types of tourism, human resource development, and training for tourism personnel. Currently, he is the Editor-in-Chief of the Journal of Science and Technology and serves as an advisor in the Tourism Faculty at Nguyen Tat Thanh University in Ho Chi Minh City. Furthermore, he is a member of the editorial board of the Vietnam Travel Journal associated with the Vietnam Tourism Association and a member of the Vietnam UNESCO Association. He also acts as a visiting lecturer at several universities offering tourism programs in Vietnam.

副教授博士阮大全（Isvan）目前在越南萬朗大學的旅遊學院及文化遺產與發展研究所工作。他是一位經驗豐富的學者，在胡志明市的多所大學擁有廣泛的教學經驗。他的主要研究興趣包括遺產保護、可持續旅遊發展、目的地管理、社區基礎旅遊及網絡民族誌。Isvan博士在多本知名期刊上發表了大量文章，如《國際酒店管理期刊》、《旅遊當前議題》、《遺產旅遊》和《可持續發展》。他還出版了幾個書章和書籍。其中一項顯著的出版物是2023年由Springer Nature出版的研究《越南占族聖地的遺產保護與旅遊發展：活的遺產有心》。他還共同編輯了2024年由Taylor & Francis出版的《越南旅遊與酒店發展手冊》。此外，他用越南語撰寫了《特殊旅遊興趣》和《越南中部省份旅遊推廣活動中搜索引擎的管理與優化》兩本書。Isvan博士還是越南旅遊研究網絡（VTR）的共同創辦人，該網絡是越南旅遊行業中最大且最活躍的網絡。他組織了多個社區基礎旅遊發展的培訓課程，並在他的家鄉成功實施了一個模型，專注於基於文化資源改善占族人民的生計。因其在保護傳統藥用植物知識和發展社區基礎模型方面的貢獻，他於2022年獲得了密蘇里植物園的SEED獎。他的文化和生態基礎旅遊模型還在2025年東南亞ICRTH負責任旅遊獎中獲得金獎，並在2025年全球負責任旅遊獎中獲得銀獎。

副教授博士黎英俊在旅遊行業擁有豐富的經驗，曾在酒店服務部門擔任多個職位。他積極參與旅遊研究生培訓，成功指導了多名博士和碩士生。此外，他在旅遊領域的培訓和科學研究相關的國家管理方面也有經驗。Tuan教授在多個顧問委員會中任職，負責監督旅遊領域國家和部委的科學技術項目的選擇、評估和考核，包括來自科學技術部、文化、體育與旅遊部及教育訓練部的倡議，以及地方項目和Nafosteds基金。他還開發了教育材料並發表了多篇旅遊研究作品。他的研究涵蓋旅遊的多個方面，包括產品開發規劃、市場營銷、酒店服務、多樣化旅遊類型、人力資源發展及旅遊人員的培訓。目前，他是《科學與技術期刊》的主編，並在胡志明市阮達成大學的旅遊學院擔任顧問。此外，他還是與越南旅遊協會相關的《越南旅遊期刊》的編輯委員會成員，以及越南聯合國教科文組織協會的成員。他還在越南多所提供旅遊課程的大學擔任客座講師。