The Globalization of Chinese Television: Internationalization, Transnationalization and Renationalization
暫譯: 中國電視的全球化：國際化、跨國化與再國家化
Zhang, Hong
相關主題
商品描述
This book offers a clear and authoritative analysis of Chinese television's evolution through global integration. Drawing on classical and contemporary globalization theories, it reveals how state strategy, market reform and transnational forces have negotiated China's distinctive media transformation. Essential reading for media scholars, policymakers and professionals engaged with China's reform and opening-up trajectory. By placing these developments within broader debates on Globalization 2.0 and the growing influence of the Global South, the book offers a timely and sophisticated analysis of Chinese television. A major contribution to global media studies, Chinese communication research, and political economy. Terhi Rantanen, Professor of Global Media and Communications, LSE Rigorous in its analysis of the evolution of China's television, with detailed case studies encompassing the local, national and international channels, Hong Zhang's excellent book demonstrates the central role that the Chinese government has played in the growing globalization of Chinese television. Highly commendable. Daya Thussu, Professor of International Communication, Hong Kong Baptist University
商品描述(中文翻譯)
本書對中國電視在全球整合過程中的演變提供了清晰且權威的分析。透過古典與當代全球化理論，揭示了國家策略、市場改革與跨國力量如何協商中國獨特的媒體轉型。對於媒體學者、政策制定者以及參與中國改革與開放進程的專業人士而言，這是必讀之作。
本書將這些發展置於更廣泛的全球化2.0辯論及全球南方影響力日益增長的背景下，提供了對中國電視的及時且深刻的分析。這是對全球媒體研究、中國傳播研究及政治經濟學的重要貢獻。
倫敦政治經濟學院全球媒體與傳播教授 Terhi Rantanen
本書在分析中國電視演變方面嚴謹，包含了地方、國家及國際頻道的詳細案例研究，張虹的優秀著作展示了中國政府在中國電視日益全球化過程中所扮演的核心角色。值得高度讚揚。
香港浸會大學國際傳播教授 Daya Thussu
作者簡介
Hong Zhang is Associate Professor and Director of the PhD Program in Global Communication at the College of Media and International Culture, Zhejiang University. Her work focuses on the globalization of Chinese television, television format flows in East Asia, and digital media practices of the Chinese diaspora. She has published extensively in English and Chinese.
作者簡介(中文翻譯)
張洪是浙江大學媒體與國際文化學院的副教授及博士學位課程主任。她的研究專注於中國電視的全球化、東亞的電視格式流動，以及中國僑民的數位媒體實踐。她在英語和中文方面都有廣泛的出版作品。
