Web Hosting, A Complete Strategy

Carl Burnham

  • 出版商: McGraw-Hill Education
  • 出版日期: 2001-10-02
  • 定價: $1,400
  • 售價: 2.1$299
  • 語言: 英文
  • 頁數: 416
  • 裝訂: Paperback
  • ISBN: 0072132795
  • ISBN-13: 9780072132793
  • 相關分類: 網頁設計
  • 立即出貨(限量) (庫存=9)

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商品描述

A complete strategy for delivering high-quality Web hosting services



Today, most businesses, large and small, rely on the Internet as a central component of their organization. In order to save time and money, many of these businesses are turning to Web hosting companies for support. These hosting companies must be able to provide innovative, secure, and cost-effective solutions in order to remain competitive and keep customers satisfied. This detailed and unique resource delivers a full-range strategy for providing successful solutions that will meet the needs of your customers. From technical support and customer service to Web marketing strategies, this comprehensive guide contains all the essential coverage necessary for delivering state-of-the-art, customized hosting solutions.



This resource will help you:



  • Learn the different types of Web hosting plans--shared, dedicated, co-located, ASP, MSP, and more
  • Get insight into successful Web marketing strategies
  • Understand the technology required to ensure quality service
  • Identify and decide upon a standard range of services
  • Enhance network performance through use of monitoring tools
  • Secure your infrastructure--prevent viruses, worms, and other attacks
  • Manage a data center and discover ways to outsource services
  • Gain a competitive edge in an expanding Web hosting market

            

   Part I: Starting a Web Hosting Business
    1 The Changing World of Web Hosting
    2 Types of Web Hosting Plans
    3 Selecting a Platform and Web Server

   Part II: Marketing
    4 Web Presentation and Design Strategies
    5 Additional Marketing Strategies

   Part III: Customer Service
    6 Ensuring Quality Customer Service
    7 How To Gauge Customer Satisfaction

   Part IV: Web Hosting Services
    8 Deciding on a Standard Range of Services
    9 Providing Server-side Functionality

   Part V: Infrastructure and Security Considerations
    10 Issues in Networking Infrastructure
    11 Securing Your Infrastructure
    12 Using Network Monitoring Tools
    13 Enhancing Network Performance
    14 Developing Partnerships and Outsourcing Services

   Part VI: Advanced Hosting Markets
    15 Growing Your Web Hosting Business
    16 Emerging Markets
    A Web Hosting Scripting Resources
    B Application Server Resources
    C Network Monitoring Resources
    D Introduction to Networking
    E Internet Standard Specifications

商品描述(中文翻譯)

提供高品質網頁寄存服務的完整策略

今天,大多數企業,不論大小,都依賴互聯網作為組織的核心組件。為了節省時間和金錢,許多企業轉向網頁寄存公司尋求支援。這些寄存公司必須能夠提供創新、安全和具有成本效益的解決方案,以保持競爭力並滿足客戶的需求。本書提供了一個詳盡且獨特的資源,提供了一個全方位的策略,以提供成功的解決方案,滿足客戶的需求。從技術支援和客戶服務到網頁營銷策略,這本綜合指南包含了提供最先進、定制的寄存解決方案所需的所有重要內容。

本資源將幫助您:
- 了解不同類型的網頁寄存計劃-共享、專用、共同託管、ASP、MSP等
- 獲得成功的網頁營銷策略的見解
- 瞭解確保質量服務所需的技術
- 確定並選擇一個標準服務範圍
- 通過使用監控工具提升網絡性能
- 保護您的基礎設施-防止病毒、蠕蟲和其他攻擊
- 管理數據中心並發現外包服務的方法
- 在不斷擴大的網頁寄存市場中獲得競爭優勢

目錄:
第一部分:開始網頁寄存業務
1. 網頁寄存的變化世界
2. 網頁寄存計劃的類型
3. 選擇平台和網頁伺服器

第二部分:營銷
4. 網頁呈現和設計策略
5. 附加營銷策略

第三部分:客戶服務
6. 確保優質客戶服務
7. 如何衡量客戶滿意度

第四部分:網頁寄存服務
8. 選擇標準服務範圍
9. 提供伺服器端功能

第五部分:基礎設施和安全考慮
10. 網絡基礎設施問題
11. 保護您的基礎設施
12. 使用網絡監控工具
13. 提升網絡性能
14. 發展合作夥伴關係和外包服務

第六部分:高級寄存市場
15. 發展您的網頁寄存業務
16. 新興市場
附錄A:網頁寄存腳本資源
附錄B:應用伺服器資源
附錄C:網絡監控資源
附錄D:網絡介紹
附錄E:互聯網標準規範