The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Inter
暫譯: 自由經濟:在無線互聯網時代獲得移動商務優勢
Peter G. W. Keen, Ron Mackintosh, Mikko Heikkonen
- 出版商: McGraw-Hill Education
- 出版日期: 2001-06-26
- 定價: $1,050
- 售價: 2.8 折 $299
- 語言: 英文
- 頁數: 259
- 裝訂: Hardcover
- ISBN: 0072133678
- ISBN-13: 9780072133677
-
相關分類:
電子商務 E-commerce
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商品描述
The latest in our ComputerWorld Books for IT Leaders series, this book offers sensible, authoritative advice for managing businesses in this new era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
Praise for Keen & McDonalds The eProcess Edge:
Extensive hype and overvaluation of companies engaged in eBusiness have raised much concern in top management and financial circles. This book is one of the strongest to help nontechnical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business, old and new.
- Mario Morino, Chairman of the Morino Institute, and former Chairman, Legent Corporation
For those of us innovating in the technology field, it is refreshing to see such an imaginative and practical book. This is a book executives in eCommerce simply must have. - Ed Newman, Chairman, President, and CEP, Xybernaut Corporation
Anyone can do electronic commerce, but not everyone can do it well and profitably. Keen and McDonalds research demonstrates how to combine Internet technology with the process virtues of efficiency and effectiveness. Both new and old economy firms find it invaluable.
- Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change, and Professor, Boston University School of Management
Praise for Keen & McDonalds The eProcess Edge:
Extensive hype and overvaluation of companies engaged in eBusiness have raised much concern in top management and financial circles. This book is one of the strongest to help nontechnical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business, old and new.
- Mario Morino, Chairman of the Morino Institute, and former Chairman, Legent Corporation
For those of us innovating in the technology field, it is refreshing to see such an imaginative and practical book. This is a book executives in eCommerce simply must have. - Ed Newman, Chairman, President, and CEP, Xybernaut Corporation
Anyone can do electronic commerce, but not everyone can do it well and profitably. Keen and McDonalds research demonstrates how to combine Internet technology with the process virtues of efficiency and effectiveness. Both new and old economy firms find it invaluable.
- Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change, and Professor, Boston University School of Management
商品描述(中文翻譯)
我們最新的《ComputerWorld Books for IT Leaders》系列書籍,提供了在這個無線工具、技術和應用的新時代中管理企業的合理且權威的建議。它提供了一個實用的路線圖,以實現無線技術所帶來的獎勵,並解釋了無線商務的現實情況。
對於Keen和McDonald的《The eProcess Edge》的讚譽:
對於從事電子商務的公司過度炒作和高估引起了高層管理和金融界的許多擔憂。這本書是幫助非技術經理超越炒作,理解將互聯網應用於各類企業核心流程所帶來的持久價值的最強有力的書籍之一。
- Mario Morino,Morino Institute主席,前Legent Corporation主席
對於我們這些在技術領域創新的人士來說,看到這樣一本富有想像力和實用性的書籍令人耳目一新。這是電子商務高管必備的書籍。
- Ed Newman,Xybernaut Corporation主席、總裁及首席執行官
任何人都可以進行電子商務,但並非每個人都能做到好且有利可圖。Keen和McDonald的研究展示了如何將互聯網技術與效率和效能的過程優勢相結合。無論是新經濟還是舊經濟的公司都發現這本書是無價的。
- Thomas H. Davenport,安德森顧問公司戰略變革研究所主任,波士頓大學管理學院教授
