Blog Marketing
暫譯: 部落格行銷
Jeremy Wright
- 出版商: McGraw-Hill Education
- 出版日期: 2005-12-01
- 售價: $1,380
- 貴賓價: 9.5 折 $1,311
- 語言: 英文
- 頁數: 336
- 裝訂: Hardcover
- ISBN: 0072262516
- ISBN-13: 9780072262513
-
相關分類:
行銷/網路行銷 Marketing
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商品描述
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing
shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
-- John Battelle, Business 2.0
商品描述(中文翻譯)
這本書獨家深入探討 Google、Disney、Yahoo、IBM 等公司的運作，展示了您的公司如何利用部落格提升能見度並轉變內部溝通方式。
所有公司，不論大小，都知道直接接觸客戶並影響他們——同時也被他們影響——對於成功至關重要。《部落格行銷》
向行銷和公關專業人士以及小企業主展示如何在不花費大量金錢的情況下做到這一點。讀者將學會如何利用部落格的力量，與客戶建立直接的溝通管道，提升公司的能見度，並將其組織定位為行業思想領袖。
「部落格將很快成為每位認真商業人士資訊飲食中的主食……部落格提供了一種加速且高效的方法來獲取和理解我們所有人做出商業決策所需的資訊。」
-- John Battelle, Business 2.0
