Customer-Centered Design: A New Approach to Web Usability

This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.

Table of Contents

Foreword.
Preface.
About the Authors.

I. CUSTOMER-CENTERED DESIGN.

1. New Rules of Engagement.
2. Walking a Mile in the Customer's Shoes.

II. RETAIL, CATALOG, AND ONLINE STORES.

3. Retailing Secrets: Tips from the Pros.
4. Catalog Marketing: Taking the Best and Leaving the Rest.
5. Anatomy of the e-Shelf.

III. TOOLS AND RULES FOR WINNING WEBSITES.

6. Designing Intuitive Online Customer Shopping Models.
7. Winning Webstores.

IV. CASE STUDIES AND THE FUTURE.

8. Case Studies.
9. The Future: The Not-So-Final Frontier.
Glossary.
References.
Index.