Managing Electronic Media: Making, Marketing, and Moving Digital Content (Paperback)

Joan Van Tassel, Lisa Poe-Howfield

  • 出版商: Focal Press
  • 出版日期: 2010-03-03
  • 定價: $2,300
  • 售價: 8.5$1,955
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 0240810201
  • ISBN-13: 9780240810201
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 4)



Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

* Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry
* Understand contemporary media management as it is really practiced
* Learn how managers plan, produce, and profit from high-value content





* 裝備自己以在內容生產組織中取得成功-這是一個帶來比美國任何其他行業更多收入的不斷增長的工業部門
* 理解當代媒體管理的真實實踐
* 學習管理者如何計劃、生產和從高價值內容中獲利