Managing Electronic Media: Making, Marketing, and Moving Digital Content (Paperback)
Joan Van Tassel, Lisa Poe-Howfield
- 出版商: Focal Press
- 出版日期: 2010-03-03
- 定價: $2,300
- 售價: 8.5 折 $1,955
- 語言: 英文
- 頁數: 432
- 裝訂: Paperback
- ISBN: 0240810201
- ISBN-13: 9780240810201
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相關分類:
行銷/網路行銷 Marketing
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商品描述
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.
Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.
Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.
* Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry
* Understand contemporary media management as it is really practiced
* Learn how managers plan, produce, and profit from high-value content
商品描述(中文翻譯)
《管理電子媒體》認識到全球市場中科技的變革以及這些創新對媒體組織及其核心業務實踐的影響。它超越了典型的媒體管理書籍,涵蓋了媒體企業作為大型企業在融合環境中運營,而不是在獨立的活動領域中運營。
《管理電子媒體》奠定了理解和參與數字內容創作、市場營銷和分發的基礎。它提供了管理者用來應對當今市場挑戰並使其組織在不斷變化的24/7商業環境中取得成功的概念和詞彙。
《一天的生活》部分突出了頂級媒體高管的日常活動,深入了解當今媒體行業的刺激、樂趣和挑戰。案例研究利用練習促進對現實情況的進一步理解。
* 裝備自己以在內容生產組織中取得成功-這是一個帶來比美國任何其他行業更多收入的不斷增長的工業部門
* 理解當代媒體管理的真實實踐
* 學習管理者如何計劃、生產和從高價值內容中獲利