Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals (Paperback)

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

After reading this book, marketers will understand:

    •    The basics of content management in Adobe Experience Manager

    •    How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products

    •    How to manage dynamic content that is targeted to specific audiences

    •    The fundamental concepts that will help to create a smooth implementation

Getting Started

Ch 1: The Basics

Ch 2: Evaluating AEM

Ch 3: Managing Content

Ch 4: Digital Asset Management

Ch 5: Metadata and Tagging

Ch 6 Multilingual Content

Ch 7: Workflows

Ch 8: Social Communities

Ch 9: E-Commerce

Ch 10: Mobile for Marketers

Ch 11: Architecture Basics

Ch 12: Administration Basics

Ch 13: Web Analytics

Ch 14: Marketing Campaign Management  

Ch 15: Dynamic Content

Ch 16: Integrating AEM

Ch 17: Technical Basics

Ch 18: Defining Requirements

Ch 19: User Experience Design

Ch 20: The Implentation Process

Adobe Experience Manager（前稱CQ5）是一個領先業界的網頁內容管理系統，旨在為數位行銷人員提供創建、管理和提供個性化線上體驗的能力。

《Adobe Experience Manager: Classroom in a Book》是一本為想要了解並學習使用該平台的行銷人員而設的權威指南。本書解釋了產品的商業價值和功能的整體理念，是在與實施團隊合作之前必讀的資料。行銷人員將了解為什麼AEM的結構是如此構建的，以便他們可以改變業務流程並參與成功的實施。他們將獲得有關如何更有效地創建和管理內容的基本任務的見解。他們還將學習常見錯誤以及如何避免它們。

閱讀本書後，行銷人員將了解以下內容：
- Adobe Experience Manager中內容管理的基礎知識
- 如何將Adobe Experience Manager與其他Adobe Marketing Cloud產品整合
- 如何管理針對特定受眾的動態內容
- 幫助創建順利實施的基本概念

開始閱讀：
第1章：基礎知識
第2章：評估AEM
第3章：管理內容
第4章：數位資產管理
第5章：元數據和標籤
第6章：多語言內容
第7章：工作流程
第8章：社群網絡
第9章：電子商務
第10章：行銷人員的移動裝置
第11章：架構基礎
第12章：管理基礎
第13章：網頁分析
第14章：行銷活動管理
第15章：動態內容
第16章：整合AEM
第17章：技術基礎
第18章：定義需求
第19章：使用者體驗設計
第20章：實施流程