Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

Anthony Borelli, Greg Holden

  • 出版商: Wiley
  • 出版日期: 2007-04-13
  • 售價: $906
  • 貴賓價: 9.5$861
  • 語言: 英文
  • 頁數: 253
  • 裝訂: Hardcover
  • ISBN: 0470100346
  • ISBN-13: 9780470100349
  • 相關分類: Marketing 行銷/網路行銷

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Description:

Building income through search marketing and affiliate advertising on the Web

In Affiliate Millions, author Anthony Borelli shares his secrets for exploiting this underutilized and often overlooked resource in the world of e-commerce-one that even many of the Internet's most successful entrepreneurs are unfamiliar with. The practice of affiliate advertising is simple, but in order to generate a substantial and regular income, the proper execution can be complex. There's no better guide than Borelli, who has stepped into every pitfall and found every trick-of-the-trade on his way to the top of the affiliate advertising business. With coauthor Greg Holden, Borelli shows readers exactly how it's done. How? By carefully selecting the right keywords, judiciously placing bids on these keywords, and tailoring ads to induce results on Google, Yahoo!, MSN, and other search engines, readers can make thousands, and eventually tens of thousands, of dollars each month in resulting commissions. Complete with charts, instructions, and expert tips, Affiliate Millions will open the door for all readers to the tremendous opportunities available in affiliate advertising.

Anthony Borelli (Land O' Lakes, FL) made over a million dollars on Google as a search marketer and affiliate advertiser in 2005, and repeated this performance in 2006. Greg Holden (Chicago, IL) is the author of more than 30 books on computers and the Internet

Table of contents:

Introduction

Acknowledgements

About the Authors

PartI.Getting Started

Chapter 1. How to Make Millions on Google and other Search Engines: My Ten Step Approach.

Chapter 2. Learning About Affiliate Marketing.

Chapter 3. Learning About Search Marketing.

Part II. Launching Your Advertising Campaign

Chapter 4. Joining Affiliate Networks.

Chapter 5. Joining Affiliate Programs.

Chapter 6. Creating Search Marketing Campaigns.

Chapter 7. Reporting.

Chapter 8. Affiliate Advertising for Web Pages.

Part III. Managing Your Advertising Campaign.

Chapter 9. Performance Monitoring and Tuning.

Chapter 10. Dealing With Mistakes.

Chapter 11. Growing Your Business: A Call to Action.

Chapter 12. Working at Home: Legal and Tax Requirements.

Appendix A. Glossary.

Appendix B. Affiliate Resources.

Index.