The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2/e (Paperback)

David Meerman Scott

  • 出版商: John Wiley
  • 出版日期: 2010-01-12
  • 定價: $620
  • 售價: 3.2$199
  • 語言: 英文
  • 頁數: 289
  • 裝訂: Paperback
  • ISBN: 0470547812
  • ISBN-13: 9780470547816
  • 相關分類: Marketing 行銷/網路行銷

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For marketers, <i>The New Rules of Marketing and PR</i> shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.