Social Media 101: Tactics and Tips to Develop Your Business Online (Hardcover)

Chris Brogan

  • 出版商: Wiley
  • 出版日期: 2010-02-22
  • 定價: $800
  • 售價: 3.7$299
  • 語言: 英文
  • 頁數: 352
  • 裝訂: Hardcover
  • ISBN: 0470563419
  • ISBN-13: 9780470563410
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨(限量) (庫存=3)

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商品描述

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
  • Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

商品描述(中文翻譯)

100種利用社交媒體提升業務利潤的方法

在《社交媒體101》中,社交媒體專家和部落客Chris Brogan介紹了提升社交媒體和社交網絡營銷價值的最佳實踐方法。Brogan花了兩年時間研究最成功的企業如何運用社交媒體,以及他們是如何做到的。現在,他將他的研究結果整理成一本全面的業務社交媒體指南。

你將學習如何建立有利可圖的線上關係,發展你的品牌,並創造有意義的業務。Brogan向你展示如何為你的業務建立一個有效的部落格或網站,監控你的線上聲譽以及人們對你的業務的評論,並創建新的內容與你的客戶分享。

本書提供具體的策略、戰術和技巧,以改善你的業務通過社交媒體和線上營銷。從嚴格的商業角度來看待社交媒體和更廣泛的線上世界。

如果你還沒有利用互聯網和社交媒體來營銷你的業務並與客戶保持聯繫,你已經落後了。《社交媒體100》提供了100種有效的、經過驗證的策略,讓你取得成功。