Google+ for Business: How Google's Social Network Changes Everything

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

• Make the right first moves after you’ve signed up for Google+
• Take advantage of links between Google+ and Google search
• Define the best Google+ strategy and tactics for your business
• Create a business page that attracts new paying customers
• Integrate Google+ into your current online/digital strategies
• Learn how your customers are using Google+--and give them what they’re looking for
• Use Circles to organize your contacts and interactions more effectively
• Create Google+ posts that draw attention and spark conversations
• Master warm selling on Google+
• Build a simple, low-cost content strategy around Google+
• Grow your audience and share others’ valuable content
• Discover new ways to derive even more value from Google+

《Google+業務完全指南：當今最熱門的新社交網絡！》

每週都有數百萬人註冊Google+：突然間，它成為了當今最熱門的新社交網絡。《Google+業務指南》揭示了為什麼Google+提供了其他地方無法比擬的商機，並幫助您在競爭對手之前抓住這些機會。頂尖社交媒體專家演講者和商業顧問Chris Brogan展示了如何快速獲得出色的結果，不浪費時間，也不浪費一分錢。Brogan指導您如何利用Google+進行推廣、客戶服務、社群建設、轉介、協作等等。您不僅會掌握Circles和Hangouts等創新工具，還會利用它們來吸引更多客戶和賺取更多現金！

以下是本書的主要內容：
- 在註冊Google+後採取正確的第一步
- 利用Google+和Google搜索之間的聯繫
- 為您的業務定義最佳的Google+策略和戰術
- 創建一個吸引新付費客戶的業務頁面
- 將Google+整合到您目前的線上/數位策略中
- 了解您的客戶如何使用Google+，並給予他們他們所需的內容
- 使用Circles更有效地組織您的聯繫和互動
- 創建引人注目並引發對話的Google+帖子
- 在Google+上掌握溫暖的銷售技巧
- 圍繞Google+建立一個簡單且低成本的內容策略
- 增加您的觀眾並分享他人有價值的內容
- 發現從Google+中獲得更多價值的新方法

這本書將幫助您充分利用Google+的潛力，為您的業務帶來更多的成功和利潤。