Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI (Paperback)

Sebastian Tonkin, Caleb Whitmore, Justin Cutroni

商品描述

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

  • Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
  • Discusses how to communicate with a webmaster or developer to assist with installation
  • Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
  • Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

商品描述(中文翻譯)

一個無與倫比的作者三人組分享了使用Google Analytics實現業務目標的寶貴建議。

Google Analytics是一個免費工具,全球數百萬個網站擁有者使用它來追踪訪問者與他們的網站互動的方式、他們從哪裡來以及哪些訪問者帶來最多的收入和銷售潛在客戶。本書提供了從現實世界中獲得的實際應用的清晰解釋。

這本書的作者三人組從性能營銷的廣泛解釋開始,逐漸變得更具體,最後進行逐步分析和應用。


  • 深入介紹了如何通過搜索廣告增加收入、優化現有網站、優先考慮渠道和活動、訪問品牌健康狀況等的實例和案例研究

  • 討論了如何與網站管理員或開發人員溝通以協助安裝

  • 介紹了Google的以轉化為導向的工具,包括AdWords和AdSense、Google趨勢、網站管理工具、基於搜索的關鍵字工具等

  • 涉及品牌追踪研究、可用性研究、競爭分析和統計工具

在整本書中,主要強調如何最好地使用Google Analytics實現您的業務目標。

前言由Avinash Kaushik撰寫。

注意:本電子書不包含CD-ROM / DVD和其他附加材料。