Decision Analysis for Management Judgment, 4/e (Paperback)

Paul Goodwin, George Wright

  • 出版商: Wiley
  • 出版日期: 2010-04-01
  • 售價: $1,180
  • 貴賓價: 9.8$1,156
  • 語言: 英文
  • 頁數: 468
  • 裝訂: Paperback
  • ISBN: 0470714395
  • ISBN-13: 9780470714393
  • 立即出貨 (庫存=1)



In an increasingly complex world, decision analysis has a major role to play in helping decision-makers to gain insights into the problems they face. Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation.

 The fourth edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.


Chapter 1 Introduction.
Chapter 2 How people make decisions involving multiple objectives.
Chapter 3 Decisions involving multiple objectives: SMART.
Chapter 4 Decisions involving multiple objectives: Alternatives to SMART.
Chapter 5 Introduction to probability.
Chapter 6 Decision making under uncertainty.
Chapter 7 Decision trees and influence diagrams.
Chapter 8 Applying simulation to decision problems.
Chapter 9 Revising judgments in the light of new information.
Chapter 10 Heuristics and biases in probability assessment.
Chapter 11 Methods for eliciting probabilities.
Chapter 12 Risk and uncertainty management.
Chapter 13 Decisions involving groups of individuals.
Chapter 14 Resource allocation and negotiation problems.
Chapter 15 Decision framing and cognitive inertia.
Chapter 16 Scenario planning: an alternative way of dealing with uncertainty.
Chapter 17 Alternative decision-support systems and conclusions.
Suggested answers to selected questions.