The Myths of Innovation (Hardcover)

Scott Berkun

  • 出版商: O'Reilly
  • 出版日期: 2007-05-15
  • 定價: $875
  • 售價: 5.0$438
  • 語言: 英文
  • 頁數: 192
  • 裝訂: Hardcover
  • ISBN: 0596527055
  • ISBN-13: 9780596527051

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How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.

  • Why all innovation is a collaborative process
  • How innovation depends on persuasion
  • Why problems are more important than solutions
  • How the good innovation is the enemy of the great
  • Why the biggest challenge is knowing when it's good enough