The Myths of Innovation (Hardcover)

Scott Berkun

  • 出版商: O'Reilly
  • 出版日期: 2007-05-15
  • 定價: $825
  • 售價: 5.0$413
  • 語言: 英文
  • 頁數: 192
  • 裝訂: Hardcover
  • ISBN: 0596527055
  • ISBN-13: 9780596527051
  • 相關分類: 企業資源規劃 Erp
  • 立即出貨(限量) (庫存=2)

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商品描述

Description

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.

  • Why all innovation is a collaborative process
  • How innovation depends on persuasion
  • Why problems are more important than solutions
  • How the good innovation is the enemy of the great
  • Why the biggest challenge is knowing when it's good enough

 

商品描述(中文翻譯)

描述

你如何知道一個熱門技術是否會成功或失敗?或者下一個大點子從哪裡來?最好的答案不是來自我們對創新的流行神話,而是來自經得起時間考驗的真理,解釋了我們如何走到這一步。這本書展示了方法。

在《創新的神話》中,暢銷作家斯科特·伯肯仔細研究了創新的歷史,包括軟件和互聯網時代,揭示了真正成功創新的思路,這些真理可以應用於當今的挑戰。通過數十個來自技術、商業和藝術歷史的例子,你將學會如何將你所擁有的知識轉化為可以改變世界的點子。

- 為什麼所有的創新都是一個協作過程
- 創新如何依賴說服力
- 為什麼問題比解決方案更重要
- 優秀創新是偉大創新的敵人
- 為什麼最大的挑戰是知道什麼時候足夠好