Creating a Winning E-Business

H. Albert Napier, Philip J. Judd, Ollie N. Rivers, Stuart Wagner

  • 出版商: Course
  • 出版日期: 2001-03-22
  • 售價: $836
  • 語言: 英文
  • 頁數: 440
  • 裝訂: Paperback
  • ISBN: 061903386X
  • ISBN-13: 9780619033866
  • 相關分類: 電子商務 E-commerce
  • 下單後立即進貨 (約5~7天)



This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site. Entire chapters are devoted to payment systems, security and auxiliary systems, and other technical topics. A running case of a real online business begin and end each chapter as the book parallels its growth and development.

Table of Contents

  • 1. Understanding the New Internet Economy
    2. Defining Your E-Business Idea
    3. Traditional and Electronic Payment Methods
    4. Creating an E-Business Plan
    5. Getting Your E-Business Off the Ground
    6. Building Your E-Business
    7. Designing an E-Business Web Site
    8. Defining Security Issues
    9. Understanding Back-End Systems
    10. Launching Your E-Business
  • Appendix A: Creating a Web Site with Microsoft FrontPage