Making the Web Work : Designing Effective Web Applications

Bob Baxley

Making the Web Work : Designing Effective Web Applications

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商品描述

Making the Web Work is one of the first books to discuss in detail the unique challenges and issues involved in designing Web-based applications and services. The book tackles this subject on three levels by describing a structured method for prioritizing and categorizing individual design decisions, by offering a detailed analysis of various design options, and by documenting established Web interface conventions. Individual chapters focus on conceptual modeling, task flow, information architecture, navigation, form design, online help, and visual design for Web applications. The book concludes with an in-depth analysis of two well-known consumer applications, Amazon.com and Ofoto.

"Applications are clearly at the heart of the future of web interaction. Bob has created a clear and compelling guide for the creation of web activities that successfully and realistically address people's needs and aspirations." --John Rheinfrank, CEO, seeSpace and Clinical Professor, Kellogg School of Management

"Although a corporation's web site can have a huge impact on their brand, image, and customer satisfaction, the unfortunate reality is that web design is not a well-understood discipline within corporate America. This book makes a compelling case for the importance of web design and provides a comprehensive framework and processes for creating web applications that are both useful and usable. Bob's real-life examples and humor make the book approachable and practical for all professionals involved in the creation of web applications." --Jennifer Bailey, Former SVP, Netscape Communications

Table of Contents

Introduction.
I. FOUNDATIONS.


1. Common Ground: Defining Web Applications and Establishing the Goals of Design.
2. Putting the User First: Describing Target Users and Product Goals.
3. Deconstructing the Problem: Prioritizing and Categorizing Different Aspects of an Interface.

II. TIER 1: STRUCTURE.


4. The Conceptual Model: Selecting a Fundamental Motif.
5. The Structural Model: Understanding the Building Blocks of a Web Interface.
6. The Organizational Model: Organizing and Structuring Content and Functionality.

III. TIER 2: BEHAVIOR.


7. Viewing and Navigation: Creating Consistent Sorting, Filtering, and Navigation Behaviors.
8. Editing and Manipulation: Using HTML Input Controls to Accurately Capture Users Data.
9. User Assistance: Communicating with Users Through Help, Status, and Alerts.

IV. TIER 3: PRESENTATION.


10. Layout: Positioning Elements to Maximize Understanding and Readability.
11. Style: Defining Visual Appearance.
12. Text and Labels: Writing for the Web and Calling Things by Their Right Names.

V. CASE STUDIES.


13. Amazon.com: Browsing the Aisles of the Webs Supreme Retailer.
14. Ofoto: Looking at the Leading Online Photo Processor.
Afterword.
Index.

商品描述(中文翻譯)

《Making the Web Work》是首批詳細討論設計基於網絡的應用和服務所涉及的獨特挑戰和問題的書籍之一。本書通過描述一種結構化的方法來優先和分類個別的設計決策，提供對各種設計選項的詳細分析，並記錄已確立的網絡界面慣例，從三個層面上探討這個主題。各個章節專注於概念建模、任務流程、信息架構、導航、表單設計、在線幫助和網絡應用的視覺設計。本書最後深入分析了兩個著名的消費者應用，Amazon.com和Ofoto。

“應用明顯是網絡互動未來的核心。Bob為創建成功且切實滿足人們需求和期望的網絡活動創造了一個清晰而引人入勝的指南。” - John Rheinfrank，seeSpace首席執行官和Kellogg School of Management臨床教授。

“儘管一家公司的網站對其品牌、形象和客戶滿意度有著巨大的影響，但不幸的現實是，在美國企業界，網頁設計並不是一門被充分理解的學科。本書為網頁設計的重要性提供了有力的論據，並提供了創建既有用又可用的網絡應用的全面框架和流程。Bob的實際案例和幽默使本書對所有參與網絡應用創建的專業人士都具有可接近性和實用性。” - Jennifer Bailey，前Netscape Communications高級副總裁。

《目錄》

引言
I. 基礎
1. 共同基礎：定義網絡應用並確定設計目標
2. 以用戶為先：描述目標用戶和產品目標
3. 解構問題：優先和分類界面的不同方面

II. 第一層：結構
4. 概念模型：選擇基本主題
5. 結構模型：理解網絡界面的構建模塊
6. 組織模型：組織和結構化內容和功能

III. 第二層：行為
7. 查看和導航：創建一致的排序、篩選和導航行為
8. 編輯和操作：使用HTML輸入控件準確捕獲用戶數據
9. 用戶輔助：通過幫助、狀態和警報與用戶溝通

IV. 第三層：呈現
10. 佈局：定位元素以最大化理解和可讀性
11. 風格：定義視覺外觀
12. 文本和標籤：為網絡寫作並以正確的名稱稱呼事物

V. 案例研究
13. Amazon.com：瀏覽頂級零售商的貨架
14. Ofoto：瀏覽領先的在線照片處理器

結語
索引

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