Running Lean: Iterate from Plan A to a Plan That Works, 3/e (Paperback)

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

• Deconstruct your idea using a one-page Lean Canvas
• Stress-test your idea for desirability, viability, and feasibility
• Define key milestones charted on a traction roadmap
• Maximize your team's efforts for speed, learning, and focus
• Prioritize the right actions at the right time
• Learn how to conduct effective customer interviews
• Engage your customers throughout the development cycle
• Continually test your product with smaller, faster iterations
• Find a repeatable and scalable business model

我們今天比以往任何時候都在開發更多的產品，但大部分都會失敗，不是因為我們無法完成想要建立的產品，而是因為我們浪費了時間、金錢和精力在錯誤的產品上。我們需要的是一個系統化的流程，能夠快速審核產品理念，提高成功的機會。這就是《Running Lean》的承諾。

在這本鼓舞人心的書中，Ash Maurya帶領你通過一個嚴謹的策略，實現初創企業的產品/市場契合。你將學習到來自多種創新方法論的想法和概念，包括精益創業、商業模式設計、設計思維和工作需求。這個新版本介紹了持續創新框架，並跟隨一位企業家從最初的願景到一個有效的商業模式的旅程。

- 使用一頁式精益畫布拆解你的想法
- 測試你的想法是否具有吸引力、可行性和可行性
- 定義在牽引路線圖上標註的關鍵里程碑
- 最大程度地發揮團隊的速度、學習和專注力
- 在適當的時間優先考慮正確的行動
- 學習如何進行有效的客戶訪談
- 在開發周期中與客戶互動
- 通過更小、更快的迭代不斷測試你的產品
- 找到一個可重複和可擴展的商業模式

Ash Maurya is the author of the international bestseller Running Lean: How to Iterate from Plan A to a plan that works and the creator of the one-page business modeling tool Lean Canvas. His new book is Scaling Lean: Master the Key Metrics for Startup Growth.Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Ash Maurya是國際暢銷書《Running Lean: How to Iterate from Plan A to a plan that works》的作者，也是一頁式業務建模工具Lean Canvas的創作者。他的新書《Scaling Lean: Master the Key Metrics for Startup Growth》深受讚譽，為世界各地的創業家和企業家提供了一些最好、最實用的建議。Ash以尋求建立成功產品的更好、更快方法為動力，基於Lean Startup、顧客開發和自給自足技術，開發了一套系統化的成功機率提升方法論。

Ash也是一位領先的商業部落客，他的文章和建議曾在Inc. Magazine、Forbes和Fortune等媒體上發表。他定期在世界各地舉辦滿座的工作坊，並擔任多個加速器（包括TechStars、MaRS、Capital Factory）的導師，並在麻省理工學院、哈佛大學和德州大學奧斯汀分校等多所大學擔任客座講師。Ash還擔任多家初創公司的顧問，並擔任一些初創公司的顧問委員會成員。