Keyword Intelligence: Keyword Research for Search, Social, and Beyond (Paperback)

Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.

• Boasts detailed how-to information from one of the world's leading keyword research experts
• Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page
• Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results
• Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts
• Features case studies, examples, tutorials, tips, and previously undocumented techniques

No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

一本關於關鍵字研究的獨特書籍

關鍵字研究可以決定一個行銷活動、優化策略和付費點擊廣告活動的成敗。這本由一位關鍵字研究專家撰寫的重要資源強調了選擇正確的關鍵字或詞語對於從搜索引擎和社交媒體渠道獲得流量的重要性。作者 Ron Jones 分享了他的智慧和經驗，教導讀者如何根據搜索者的意圖來確定哪些關鍵字有效，並展示如何研究社交媒體、移動媒體和視頻行銷工具，這些工具最終可以成為行銷活動的基礎。

本書特點如下：
- 提供了來自世界領先的關鍵字研究專家的詳細操作指南
- 幫助您學習如何打造成功的關鍵字活動，並在搜索結果頁的首頁上獲得理想的位置
- 精簡了您需要了解的基本信息，以使用現有工具獲取關鍵字建議、預測網站流量、進行競爭研究和分析結果
- 引導您如何最佳應用關鍵字於搜索引擎優化和付費點擊廣告活動，以及如何在移動行銷中提高可見性並與傳統行銷努力相結合
- 包含案例研究、示例、教程、技巧和以前未公開的技巧

無論您在關鍵字方面的經驗水平如何，《關鍵字智能》都是學習如何進行最佳關鍵字研究和打造成功行銷活動的終極指南。