You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing (Paperback)

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

• Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
• Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
• Helps you learn what to adjust, how to do it, and how to analyze the results
• Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
• Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

學習如何將網站訪客轉化為顧客

轉化優化是科學和藝術的結合，旨在將訪客轉化為顧客。精心開發的測試程序對於幫助您微調圖像、標題、導航、顏色、按鈕和其他每個元素至關重要，從而創建一個鼓勵訪客採取您所需行動的網站。本書將指導您制定支持業務目標的優化策略，使用適當的分析工具，生成優質的測試想法，進行在線實驗，並進行有效的調整。

- 轉化優化既是科學又是藝術；本指南提供逐步指導，幫助您最大程度地優化網站的轉化率。
- 解釋如何分析數據，優先考慮實驗機會，並選擇合適的測試方法。
- 幫助您學習如何進行調整，如何執行，以及如何分析結果。
- 提供實踐練習、案例研究和全彩插圖，以強化關鍵策略。
- 作者已使用這些技術幫助財富500強客戶。

《You Should Test That》解釋了轉化優化的「為什麼」和「如何」，幫助您最大化網站的價值。