Evil by Design: Interaction Design To Lead Us Into Temptation (Paperback)

Chris Nodder

  • 出版商: Wiley
  • 出版日期: 2013-06-17
  • 定價: $1,400
  • 售價: 6.0$840
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Paperback
  • ISBN: 1118422147
  • ISBN-13: 9781118422144
  • 相關分類: 交互設計 Interaction-design
  • 立即出貨 (庫存 < 4)

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商品描述

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:
  • Pride -- use social proof to position your product in line with your visitors' values
  • Sloth -- build a path of least resistance that leads users where you want them to go
  • Gluttony -- escalate customers' commitment and use loss aversion to keep them there
  • Anger -- understand the power of metaphysical arguments and anonymity
  • Envy -- create a culture of status around your product and feed aspirational desires
  • Lust -- turn desire into commitment by using emotion to defeat rational behavior
  • Greed -- keep customers engaged by reinforcing the behaviors you desire
Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

商品描述(中文翻譯)

了解企業如何讓我們對他們想要的事情感到愉快。這本書從黑暗面探討說服設計,融合了心理學、行銷和設計概念,展示了為什麼我們容易受到某些說服技巧的影響。書中充滿了來自網絡各個角落的例子,提供了易於理解和應用的設計模式,讓這些設計技巧發揮作用。按照七宗罪的組織結構,包括:


  • 傲慢 - 使用社會證明將您的產品與訪問者的價值觀相一致

  • 懶惰 - 建立一條最少阻力的路徑,引導用戶到達您想要的地方

  • 貪食 - 提升客戶的承諾並利用損失厭惡使其留下

  • 憤怒 - 了解形而上學的論點和匿名性的力量

  • 嫉妒 - 在您的產品周圍創建一種地位文化,滿足人們的渴望

  • 色慾 - 通過情感戰勝理性行為,將渴望轉化為承諾

  • 貪婪 - 通過強化您所期望的行為來保持客戶參與

現在,您也可以利用人類的弱點創建強大的說服界面,人們會喜歡使用 - 但您會將新知識用於善良還是邪惡呢?在配套網站evilbydesign.info上了解更多。