Built-In Social: Essential Social Marketing Practices for Every Small Business
暫譯: 內建社交：每個小型企業必備的社交行銷實務

Korhan, Jeff

Built-In Social: Essential Social Marketing Practices for Every Small Business
  • 出版商: Wiley
  • 出版日期: 2013-04-15
  • 售價: $1,010
  • 貴賓價: 9.5 折 $960
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 111852974X
  • ISBN-13: 9781118529744
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community--even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

商品描述(中文翻譯)

如何重新設計您的業務以實現社會相關性和盈利成功

當今的行銷由客戶驅動。舊有的思維模式是為您的產品和服務尋找客戶。而新的思維模式則是與您所贏得信任的客戶合作，為他們開發更好的產品和服務。今天成功的企業承認他們與客戶、員工以及社區中的其他影響者（甚至競爭對手）之間存在共享的關係。Built-In Social 提供了一個逐步的方法來建立一個業務渠道，使您的業務與理想客戶對齊，並確保您的組織持續相關和成功。

  • 針對希望從社交媒體網絡和行銷中獲得成果的主流企業，但因缺乏基本方法或結構（以及實用的逐步方法）而感到沮喪，這些障礙使得將相關的社交特質轉化為盈利結果變得困難
  • 作者 Jeff Korhan 是一位演講者、培訓師和教練，幫助主流小企業提升影響力、增強客戶關係並加速增長

Built-In Social 將向您展示如何將可見性、真實性、可接觸性、社區和相關性轉化為可衡量和盈利的收益。

作者簡介

JEFF KORHAN is a marketing speaker, trainer, and coach helping small businesses use social media and Internet marketing to create exceptional customer experiences that accelerate business growth. He is a former Fortune 50 sales and marketing executive who later founded a landscape services company that was twice named Small Business of the Year. Jeff is a syndicated publisher and regular content contributor to leading business publications, and his New Media and Small Business Marketing site is ranked among the Top 100 Small Business blogs in the world by Technorati Media. He lives in suburban Chicago, Illinois.

Visit www.jeffkorhan.com to connect with Jeff.

作者簡介(中文翻譯)

傑夫·科漢（JEFF KORHAN）是一位行銷演講者、訓練師和教練，幫助小型企業利用社交媒體和網路行銷來創造卓越的客戶體驗，以加速業務增長。他曾是一位《財富》50強的銷售和行銷高管，後來創立了一家景觀服務公司，該公司兩度被評選為年度小型企業。傑夫是多家商業出版物的聯合出版者和定期內容貢獻者，他的「新媒體與小型企業行銷」網站被Technorati Media評選為全球前100名小型企業部落格之一。他居住在伊利諾伊州的芝加哥郊區。

造訪 www.jeffkorhan.com 與傑夫聯繫。

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