Defcon 1 Direct Selling: Manual for Field Leaders
暫譯: Defcon 1 直銷:現場領導者手冊
Gage, Randy
- 出版商: Wiley
- 出版日期: 2020-05-19
- 售價: $870
- 貴賓價: 9.5 折 $827
- 語言: 英文
- 頁數: 208
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119642116
- ISBN-13: 9781119642114
海外代購書籍(需單獨結帳)
相關主題
商品描述
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.
Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders.
DEFCON is the U.S. military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances --the stuff no one likes to talk about, but that is vital for top-level leaders.
It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control--from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to:
- Create a team culture of maximum readiness
- Deal with toxic leaders and effectively handle conflict resolution
- Use your leadership to make your team more powerful and build their self-esteem
- Handle corporate incompetence, poor decisions, and PR crises
- Know what to do when you or a team leader leave a company
Most leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.
商品描述(中文翻譯)
網路行銷的領導權威分享您需要知道的一切,以領導成功的直銷團隊。
Defcon 1 直銷是任何領導直銷團隊的人必備的手冊。這是Gage對國際暢銷書直銷成功的後續作品,也是一本為領導者準備的手冊。
DEFCON是美國軍方的縮寫,代表「防禦準備狀態」。DEFCON 1僅用於即將發生的災難性事件,例如核戰爭。幸運的是,您在直銷中不必抵擋導彈攻擊,但您將面對一些極其困難的挑戰和緊急危機,帶領您的多層次行銷(MLM)團隊。沒有比作者Randy Gage更懂得如何領導團隊的人了,他是一位曾經輟學的高中生,最終成為自創的百萬富翁,並激勵了全球數百萬人。在這本備受期待的書中,Randy教您如何在最困難的情況下保持團隊的凝聚力——這些是沒有人願意談論的事情,但對於高層領導者來說至關重要。
成為成功的現場領導者需要的不僅僅是積極的態度和激勵的話語。真正的領導力要求您在沒有明確解決方案的情況下,處理混亂和複雜的情境。許多這些挑戰是由完全超出您控制範圍的因素造成的——從經濟、法規和政治的挫折,到頂尖領導者的辭職,再到公司倒閉,以及其他一系列問題。在這樣的時刻,當您的團隊似乎正在崩潰時,您必須依靠自己的韌性、堅持和品格,度過風暴,帶領您的團隊穿越混亂。這本不可或缺的資源將使您能夠:
- 創造一個最大準備度的團隊文化
- 處理有毒的領導者並有效解決衝突
- 利用您的領導力使團隊更強大並建立他們的自尊心
- 應對企業無能、糟糕的決策和公關危機
- 知道當您或團隊領導者離開公司時該怎麼做
大多數領導書籍會錯誤地告訴您,每種情況都有理想的解決方案。但這本書不是。Defcon 1 直銷:現場領導者手冊提供了每位領導直銷團隊的人都需要知道的真實、未經修飾的真相。
作者簡介
RANDY GAGE is an icon of Direct Selling, having helped introduce the business in developing countries and training the top income earners in dozens of companies. He teaches from real-world experience, having built a team of more than 200,000 people across 50 countries. Randy is the author of 14 books translated into more than 25 languages, including the New York Times bestsellers, Risky Is the New Safe and Mad Genius. In 2014, Randy was the first person inducted into the Direct Selling Hall of Fame.
作者簡介(中文翻譯)
蘭迪·蓋奇 是直銷界的偶像,曾協助在發展中國家推廣這項業務,並培訓數十家公司中的高收入者。他以真實的世界經驗授課,建立了一支超過200,000人的團隊,遍及50個國家。蘭迪是14本書的作者,這些書籍已被翻譯成超過25種語言,其中包括《紐約時報》暢銷書《風險是新的安全》和《瘋狂天才》。在2014年,蘭迪成為首位入選直銷名人堂的人士。