Managerial Economics, 9/e IA (Paperback)

William F. Samuelson , Stephen G. Marks , Jay L. Zagorsky

  • 出版商: Wiley
  • 出版日期: 2021-02-01
  • 定價: $1,440
  • 售價: 9.5$1,368
  • 語言: 英文
  • 頁數: 576
  • ISBN: 1119760909
  • ISBN-13: 9781119760900
  • 相關分類: 經濟學 Economy
  • 下單後立即進貨 (約5~7天)



●Extensively updated chapter-opening examples, applications, end-of-chapter problems, bibliographic references, discussion questions, and links to numerous internet sites 
●Updated content includes coverage of Amazon’s strategic plan, current debates centered on regulating the environment, principal−agent problems in the education industry, impact of government policies on the development and distribution of COVID vaccines, lessons from behavioral economics, and the application of economic analysis 
●New chapters on analysis of non-profit enterprises, and on examining new business models based on load and sales maximization 
●A new introduction to the economics of two-sided platforms 
●New international and highly topical case studies on Australian toothpaste company, Grants of Australia; China-Australia trade policy; South African Breweries, a major brewery headquartered in South Africa; and Indian unicorns such as Ola and Nykaa 


●Provides a practical, applications-based approach to managerial decision making 
●Covers a broad range of topics, including decision making under uncertainty, international trade, cost analysis, bargaining and negotiation, linear programming, and equilibrium analysis 
●Highlights actual managerial behavior and practice, based on the latest economics and decision analysis research 
●Contains wide-ranging discussion questions in each chapter to frame broader economic issues such as monopoly practices and competitive market equilibrium 
●Provides extensive package of supplementary materials to support the text 


CHAPTER 1 Introduction to Economic Decision Making
CHAPTER 2 Optimal Decisions Using Marginal Analysis
CHAPTER 3 Demand Analysis and Optimal Pricing 
CHAPTER 4 Estimating and Forecasting Demand 
CHAPTER 5 Production 
CHAPTER 6 Cost Analysis 
CHAPTER 7 Perfect Competition 
CHAPTER 8 Monopoly 
CHAPTER 9 Oligopoly 
CHAPTER 10 Game Theory and Competitive Strategy 
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis 
CHAPTER 12 The Economics of Non-Profit Organizations 
CHAPTER 13 Decision Making under Uncertainty 
CHAPTER 14 The Value of Information 
CHAPTER 15 Asymmetric Information and Organizational Design 
CHAPTER 16 Bargaining and Negotiation 
CHAPTER 17 Linear Programming
CHAPTER 18 Auctions and Competitive Bidding (available online)