Marketing Lessons from the Grateful Dead
暫譯: 來自感恩死隊的行銷課程

Scott, David Meerman, Halligan, Brian

Marketing Lessons from the Grateful Dead
  • 出版商: Wiley
  • 出版日期: 2025-08-25
  • 售價: $890
  • 貴賓價: 9.5 折 $846
  • 語言: 英文
  • 頁數: 176
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1394378017
  • ISBN-13: 9781394378012
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

商品描述(中文翻譯)

感恩之死 - 搖滾傳奇，行銷先驅

感恩之死打破了音樂產業中的幾乎所有規則。他們鼓勵粉絲錄製演出並交換錄音帶；他們建立了郵件名單，並直接向粉絲銷售演唱會門票；他們的商業模式建立在現場演出上，而非專輯銷售。透過培養一個專注且活躍的社群，與觀眾合作共同創造Deadhead生活方式，並提供「免費增值」內容，感恩之死開創了許多今天各行各業企業成功運用的社交媒體和內部行銷概念。

由行銷專家及終身Deadhead的David Meerman Scott和Brian Halligan撰寫的來自感恩之死的行銷課程，提供了感恩之死的關鍵創新，您可以將其應用於您的業務。了解如何讓您的粉絲成為您旅程中的平等夥伴，如何「失去控制」以獲勝，創造熱情的忠誠度，並體驗不會消退的行銷收益！

作者簡介

David Meerman Scott (WebInkNow.com; Lexington, MA) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. He has presented at industry conferences and events in over 20 countries on 4 continents. As an award-winning marketer and writer, Scott has developed online marketing programs responsible for selling well over one billion dollars of products and services. Scott is an instructor for the Pragmatic Marketing's Effective Marketing Programs seminar that shows participants how to develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative.

Brian Halligan (hubspot.com/bhalligan; Cambridge, MA) is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog, blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according to AdAge Magazine. Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.

作者簡介(中文翻譯)

大衛·米爾曼·史考特 (WebInkNow.com; 麻薩諸塞州列克星敦) 是一位行銷策略師、主題演講者、研討會領導者以及暢銷書作家。他在顧問工作中專注於利用線上內容來行銷和銷售產品及服務給全球客戶。他曾在四大洲的20多個國家參加行業會議和活動演講。作為一位獲獎的行銷專家和作家，史考特開發的線上行銷計畫負責銷售超過十億美元的產品和服務。史考特是Pragmatic Marketing的有效行銷計畫研討會的講師，該研討會教導參與者如何為從單一活動到戰略市場進入計畫制定令人信服的計畫。

布萊恩·哈利根 (hubspot.com/bhalligan; 麻薩諸塞州劍橋) 是HubSpot, Inc.的共同創辦人及執行長，這是一家專注於幫助小型企業利用網際網路來「被合格潛在客戶找到」並將更多潛在客戶轉換為潛在商機和客戶的網路行銷公司。根據AdAge Magazine的報導，他的部落格blog.hubspot.com被評為全球前100大行銷部落格之一。布萊恩經常在麻省理工學院和哈佛商學院講授銷售和行銷的科學。他也經常在會議上發表演講，例如新行銷高峰會、搜尋引擎策略會議和入站行銷高峰會。

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