The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Hardcover)

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

大多數初創公司都會失敗。但其中許多失敗是可以避免的。《精益創業》是一種全球范圍內被廣泛採用的新方法，改變了公司的建立方式和新產品的推出方式。

埃里克·里斯將初創公司定義為“在極度不確定性條件下創造新事物的組織”。這對於一個人在車庫裡或一群經驗豐富的專業人士在財富500強董事會室中都是一樣的。他們的共同目標是穿透這種不確定性的迷霧，找到一條通往可持續業務成功的成功之路。

精益創業方法培養出更具資本效益的公司，更有效地利用人類創造力。受到精益生產的啟發，它依賴於“驗證學習”，快速科學實驗，以及一些反直覺的實踐，縮短產品開發周期，測量實際進展而不依賴虛榮指標，並了解客戶真正想要的。它使公司能夠靈活轉向，逐寸、逐分鐘地修改計劃。

《精益創業》不再浪費時間制定繁瑣的商業計劃，而是為各種規模的企業提供了一種持續測試他們的願景、在太遲之前進行調整和適應的方法。里斯提供了一種科學的方法來創建和管理成功的初創公司，這在公司需要比以往更多創新的時代尤為重要。