Lean Branding (Hardcover)
暫譯: 精實品牌塑造 (精裝版)

Laura Busche

Lean Branding (Hardcover)

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商品描述

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

    Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

商品描述(中文翻譯)

每天，成千上萬充滿熱情的開發者提出新的創業點子，但缺乏使其蓬勃發展的品牌知識。如果你也在其中，Lean Branding 將為你提供幫助。

這本實用的工具包幫助你建立自己的穩健且動態的品牌，以促進轉換。你將找到超過 100 種 DIY 品牌策略和啟發性的案例研究，以及逐步指導，幫助你建立和衡量 25 種基本品牌策略要素，從標誌設計到展示日的推介，使用精實創業方法論的建構-衡量-學習循環。


    準確了解品牌是什麼——以及不是什麼
    建立一組在市場上可行的最小品牌要素：品牌故事、品牌符號和品牌策略
    使用有意義的指標來衡量你的品牌要素，以查看它們是否達到你的轉換目標
    根據你所學的內容，將品牌要素轉向新的方向——通過優化而不是丟棄
    專注於品牌故事、符號或策略，遵循適用的建構-衡量-學習章節

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