Targeting Your Market (Marketing Across Generations, Cultures and Gender)
暫譯: 針對您的市場（跨世代、文化與性別的行銷）

Gabriela Taylor

Targeting Your Market (Marketing Across Generations, Cultures and Gender)
  • 出版商: CreateSpace Independ
  • 出版日期: 2012-11-20
  • 售價: $740
  • 貴賓價: 9.5 折 $703
  • 語言: 英文
  • 頁數: 158
  • 裝訂: Paperback
  • ISBN: 1480117560
  • ISBN-13: 9781480117563
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

商品描述

Understanding your target market and how to target marketing campaigns to different generations, genders and cultures allows marketers to maximize their success and demonstrate true commercialism and return on investment.

Throughout this book, some of the most common socio-demographic profiles such as generations, gender and cultures are explored and the book covers the key traits of a wide array of potential customers based on their motivations and consumption patterns.  Understanding your target market is key to building and running the right marketing campaigns.

Targeting Your Market "is a really in-depth guide to understanding your market so that you can target them properly," says reviewer J. Hollister. "It starts off by explaining what demographics and psychographics are and goes on to explain the differences of each generation and how to market accordingly." The comprehensive and easy-to-follow guide "also has some great tips and ideas for marketing across cultures and marketing across genders," according to Hollister.

"If you have something to sell, either a product or a service, picking up this book will save you from making excruciatingly misguided efforts, aside from wasting time and money," says reviewer Meghan.

商品描述(中文翻譯)

理解目標市場以及如何針對不同世代、性別和文化進行行銷活動，使行銷人員能夠最大化成功，並展現真正的商業價值和投資回報。

在本書中，探討了一些最常見的社會人口統計特徵，如世代、性別和文化，並涵蓋了根據客戶的動機和消費模式所需的各種潛在客戶的關鍵特徵。理解目標市場是建立和運行正確行銷活動的關鍵。

《針對您的市場》是一本深入了解市場的指南，以便您能夠正確地針對他們，評論者 J. Hollister 說。「它首先解釋了什麼是人口統計學和心理圖譜，然後解釋了每個世代的差異以及如何相應地進行行銷。」根據 Hollister 的說法，這本全面且易於理解的指南「還提供了一些針對跨文化和跨性別行銷的絕佳建議和想法。」

評論者 Meghan 說：「如果您有產品或服務要銷售，閱讀這本書將使您免於做出極其錯誤的努力，並避免浪費時間和金錢。」

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