Mobile App Development for Businesses: Create a Product Roadmap and Digitize Your Operations

Digitize your business operations both internally and externally with a well-structured app design. Customers today turn to mobile when searching for their future vendor. This book is your step-by-step guide through the process of building mobile apps that will meet your company's needs as well as the needs of your staff. See exactly how applying certain basic principles work and make them serve your goals by troubleshooting common mobile app design, usability, and promotion issues.
You'll start by listing the advantages of what makes a mobile app an ideal platform and resource for growing your market and revenue. As many companies burn money on failed mobile app projects, you'll review the best practices on how to outline your app ideas and create a mobile product roadmap. You'll then explore the process of starting mobile app development--from an initial idea to the final product. You'll look at the setbacks in development that can cost you a successful outcome, and review proven practices and features that lead to success no matter what industry you operate in. You'll also understand the dynamics of mobile app development, and the best ways to ensure that your mobile app serves your company's goal for further growth.

At the end, you'll future proof your app and weigh the pros and cons of potentially outsourcing mobile development. Mobile App Development for Businesses puts theory into practical use for developing internal and external mobile apps.

What You'll Learn

• Launch and position your app in the market
  
• Develop apps for internal and external audiences
  
• Collect and incorporate user feedback
  
• See why any great business today starts with a solid digital foundation

Who This Book Is For

Entrepreneurs, business owners, directors, and executives wishing to grow their businesses and expand their reach in the market. Previous technological experience is helpful but not required.

透過結構良好的應用程式設計，將您的業務運營數位化，無論是內部還是外部。如今，顧客在尋找未來供應商時都會轉向手機。本書將逐步指導您建立符合公司需求和員工需求的移動應用程式的過程。您將了解如何應用某些基本原則，並通過解決常見的移動應用程式設計、可用性和推廣問題來實現目標。首先，您將列出移動應用程式成為理想平台和資源以擴大市場和收入的優勢。許多公司在失敗的移動應用程式項目上浪費金錢，因此您將研究如何概述應用程式想法並創建移動產品路線圖的最佳實踐。然後，您將探索從初始想法到最終產品的移動應用程式開發過程。您將研究可能導致成功結果的開發挫折，並回顧證明有效的實踐和功能，無論您在哪個行業中運營。您還將了解移動應用程式開發的動態，以及確保您的移動應用程式能夠實現公司進一步增長目標的最佳方法。最後，您將為您的應用程式未來進行規劃，並權衡外包移動開發的利弊。《企業移動應用程式開發》將理論應用於開發內部和外部移動應用程式的實際使用中。

您將學到什麼：
- 在市場上推出和定位您的應用程式
- 為內部和外部受眾開發應用程式
- 收集並納入使用者反饋
- 瞭解為什麼今天任何一家偉大的企業都始於堅實的數位基礎

適合閱讀對象：
希望在市場上擴大業務並擴展影響力的企業家、企業主、董事和高管。具備先前的技術經驗將有所幫助，但不是必需的。

​Maja Dakic has logged nearly 15 years in business writing, translation, and sales. She earned a Master of Arts in English from the University of Novi Sad, Serbia. Following her sales and business writing years at different companies, Maja transitioned to the IT sector, where she helped promote companies across the world--landing media placements in local and national platforms. During that time, she gained a unique perspective on what it takes to develop, launch, and sustain successful software solutions and products. Today, she works at Zesium, where she has founded the Zesium blog and serves as Editor-in-Chief. She's a regular contributor to Data Driven Investor and Data Series publications, where she has more than 40 published articles covering various technical topics.

Maja Dakic在商業寫作、翻譯和銷售方面已經有近15年的經驗。她在塞爾維亞諾維薩德大學獲得了英語碩士學位。在不同公司的銷售和商業寫作工作後，Maja轉向IT行業，在那裡她幫助推廣世界各地的公司，並在當地和全國媒體平台上獲得了媒體曝光。在那段時間裡，她對開發、推出和維持成功的軟體解決方案和產品有了獨特的見解。如今，她在Zesium工作，創辦了Zesium博客並擔任總編輯。她是Data Driven Investor和Data Series出版物的常駐撰稿人，已發表了40多篇涵蓋各種技術主題的文章。