Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Blanks, Karl, Jesson, Ben
Most websites lose. Almost all of them.
Many never make a profit. Others are successful at first, and then get crushed by competitors.
This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.
The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get
What successful web businesses do differently (and others get wrong)
How to easily identify your website's biggest opportunities
A treasure trove of proven solutions for growing businesses
Discover how to grow your profits--by making winning websites that people love.