Start with Why: How Great Leaders Inspire Everyone to Take Action (Paperback)

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

「一本深入探索優秀公司和優秀領導者與其他人的區別的強大書籍。」- Polly LaBarre，《Mavericks at Work》合著者

為什麼有些人和組織比其他人更具創新性、更具影響力和更具盈利能力？為什麼有些人能夠獲得更大的忠誠度？

在研究對世界產生最大影響力的領導者時，西蒙·西尼克發現他們都以完全相同的方式思考、行動和溝通，而這與其他人完全相反。像馬丁·路德·金、史蒂夫·喬布斯和萊特兄弟這樣的人也許在很多方面都不相同，但他們都從「為什麼」開始。

西尼克借鑒了許多真實故事，將一個清晰的願景編織在一起，揭示了真正領導和激勵所需的要素。