Implementing Sugarcrm: A Step-by-step Guide to Using This Powerful Open Source Application in Your Business (Paperback)

Michael J.R. Whitehead

Implementing Sugarcrm: A Step-by-step Guide to Using This Powerful Open Source Application in Your Business (Paperback)
  • 出版商: Packt Publishing
  • 出版日期: 2006-01-20
  • 售價: $2,160
  • 貴賓價: 9.5 折 $2,052
  • 語言: 英文
  • 頁數: 328
  • 裝訂: Paperback
  • ISBN: 190481168X
  • ISBN-13: 9781904811688
  • 相關分類: MySQL、PHP、企業資源規劃 Erp

    • 立即出貨(限量) (庫存=1)

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商品描述

Description

SugarCRM is a popular customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it.

This book will give you all the information you need to start using this powerful, free CRM system.
Written by  veteran SugarCRM expert and experienced documentation author, Michael J. Whitehead, this book is the definitive guide to implementing SugarCRM. Whether you are wondering exactly what benefits CRM can bring, or you have already learned about CRM systems but have yet to implement one, or you're working with SugarCRM already; this book will show you how to get maximum benefit of this exciting product.

 

Table of Contents

  • Chapter 1 Doing Business – Better
  • Chapter 2 One Size Does Not Fit All: CRM Your Way
  • Chapter 3 CRM Deployment Options: Which One Is Right for You?
  • Chapter 4 CRM Basics
  • Chapter 5 Extending Your CRM’s Business Role
  • Chapter 6 Commercial and Open Source Add-ons for SugarCRM
  • Chapter 7 Managing Your CRM Implementation
  • Chapter 9 Linking SugarCRM with Your Customers
  • Appendix A Installing SugarCRM on Linux
  • Appendix B Installing SugarCRM on Windows Server
  • Appendix C Importing Your Data
  • Appendix D The System Administrator Role

商品描述(中文翻譯)

SugarCRM是一個受歡迎的客戶關係管理系統。它有免費的開源版本和商業版本，使得中小型企業可以在不投入大量資金的情況下嘗試使用CRM系統。儘管SugarCRM設計得非常易於使用，但要實現可衡量的業務收益需要仔細的計劃和研究。本書將寶貴的SugarCRM經驗融入易於遵循的指南，以實現SugarCRM的全部功能。SugarCRM是一個基於PHP/MySQL的廣泛應用程序，但通過其豐富的管理界面，無需編程即可充分利用它。

本書將為您提供開始使用這個強大的免費CRM系統所需的所有信息。本書由經驗豐富的SugarCRM專家和有經驗的文檔作者Michael J. Whitehead撰寫，是實施SugarCRM的權威指南。無論您想知道CRM可以帶來什麼好處，還是已經了解了CRM系統但尚未實施，或者您已經在使用SugarCRM；本書將向您展示如何充分利用這個令人興奮的產品。

目錄：
1. 第一章：做生意更好
2. 第二章：一個尺寸不適合所有人：按照您的方式使用CRM
3. 第三章：CRM部署選項：哪一個適合您？
4. 第四章：CRM基礎知識
5. 第五章：擴展您的CRM的業務角色
6. 第六章：SugarCRM的商業和開源附加組件
7. 第七章：管理您的CRM實施
8. 第九章：將SugarCRM與您的客戶聯繫起來
9. 附錄A：在Linux上安裝SugarCRM
10. 附錄B：在Windows Server上安裝SugarCRM
11. 附錄C：導入您的數據
12. 附錄D：系統管理員角色

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