Webvertising: The Ultimate Internet Advertising Guide

Scn Education B.V.

Webvertising: The Ultimate Internet Advertising Guide
  • 出版商: Morgan Kaufmann
  • 出版日期: 2004-06-30
  • 定價: $1,750
  • 售價: 2.3 折 $399
  • 語言: 英文
  • 頁數: 261
  • 裝訂: Hardcover
  • ISBN: 3528031506
  • ISBN-13: 9783528031503

    • 立即出貨 (庫存 < 3)

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商品描述


Order This Book | Authors | Contents | Related Titles

The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool, and yet no one is really sure of how best to utilise the Internet for this purpose. It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing.

This HOTT Guide Webvertising Special contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit this new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Features:

  • Effectiveness of Banner advertising
  • Webvertising tutorials
  • Advantages and disadvantages of Webvertising
  • Defining the online audience
  • Interactive marketing relationships
  • How to integrate Webvertising into your media plan
  • Branding on the Net

Authors:

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well-informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Table of Contents:

Coming soon.

Related Titles:

Computer & Communication Networks



商品描述(中文翻譯)

訂購本書 | 作者 | 目錄 | 相關書籍

互聯網作為一個高效的廣告渠道的能力，已經將其轉變為一個重要的營銷工具，然而沒有人真正確定如何最好地利用互聯網進行營銷。顯然，互聯網營銷的成本、策略和效果與傳統營銷有很大的不同。

這本 HOTT Guide Webvertising Special 包含了一系列由專家撰寫的白皮書和案例研究，告訴您如何利用這一新的廣告趨勢。這些信息詳細介紹了最佳策略，將為您節省大量的時間和金錢。

特點：
- 橫幅廣告的效果
- Webvertising 教程
- Webvertising 的優點和缺點
- 定義在線受眾
- 互動營銷關係
- 如何將 Webvertising 整合到您的媒體計劃中
- 在網絡上建立品牌

作者：
SCN Education 的出版部成立於1998年，並以 HOTT Guide 系列的出版而建立了良好的聲譽。作為一家國際IT培訓公司的一部分，編輯們可以輕鬆獲取最新的IT發展信息，並且通過他們的同事保持了良好的信息獲取。在為 HOTT Guide 系列進行研究活動時，他們建立了一個廣泛的IT專家網絡（領先的公司、研究人員等），他們為這些書籍做出了貢獻。

目錄：
即將推出。

相關書籍：
- [計算機與通信網絡](areas/computer_networks.asp?)
- [待定]
- [待定]
- [待定]

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