Raising Creative Teams: Practical Leadership for an Emotional Business
暫譯: 培養創意團隊：情感商業的實用領導力

Frank, Kevin

Raising Creative Teams: Practical Leadership for an Emotional Business
  • 出版商: Apress
  • 出版日期: 2025-04-27
  • 售價: $1,220
  • 貴賓價: 9.5 折 $1,159
  • 語言: 英文
  • 頁數: 230
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 9798868812453
  • ISBN-13: 9798868812453
  • 相關分類: Engineer self-growth

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let's say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.

Now they do.

This book is a step-by-step guide to leading creative teams. You'll learn what a creative leader's job is (helping your team be more successful) and what it's not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.

What You Will Learn

How to build relationships through one-to-ones

How to create opportunities for team members to be successful

How to build a culture that supports creativity

How to build and manage teams

How to give creative feedback

How to sell work

How to establish your creative vision and build your personal brand

Who This Book is For

New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.

商品描述(中文翻譯)

有很多書籍教你如何成為一名創意專業人士，也有很多學校可以學習成為創意專業人士。但假設你在所選擇的道路上取得了成功，並且他們讓你負責其他創意專業人士，卻沒有人告訴你該怎麼做。

現在他們告訴你了。

這本書是一本逐步指導如何領導創意團隊的指南。你將學習到創意領導者的工作是什麼（幫助你的團隊更成功）以及不是什麼（告訴人們該如何改變他們的工作）。如何進行一對一的會談。一對一的會談到底是什麼。如何建立創意文化。如何聘用合適的人才。如何以團隊願意聆聽的方式給予反饋。如何推銷工作。如何建立你的創意願景。最重要的是，如何說聲謝謝。

你將學到的內容：
- 如何通過一對一的會談建立關係
- 如何為團隊成員創造成功的機會
- 如何建立支持創意的文化
- 如何建立和管理團隊
- 如何給予創意反饋
- 如何推銷工作
- 如何建立你的創意願景並打造個人品牌

這本書適合誰：
新晉及有志於創意領域的領導者，如廣告、設計、製作和行銷，以及希望提升技能的經驗豐富的領導者。

作者簡介

Kevin Frank has been a creative for nearly 30 years, and leading creative teams for the last 15 years. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign's 40 over 40 list. Prior to LinkedIn, he was a Creative Director at Apple, and held positions in agencies including the first copywriter at Venables Bell + Partners. His work has been recognized by every major industry awards show including Cannes Lions, The One Show, D&AD, Communication Arts, and the Effies.

Kevin envisions a creative community where everyone understands that the key to making great work is great leadership. And while Kevin has shared his approach to leading creative teams in articles, posts, podcasts, and on stage, this is his first attempt at writing a book. So please cut him some slack even if it's not quite The Brothers Karamazov. He hopes you like it and find it helpful.

作者簡介(中文翻譯)

凱文·法蘭克（Kevin Frank）在創意領域工作近30年，並在過去15年中領導創意團隊。最近，他擔任LinkedIn的執行創意總監，他的團隊被評選為《Advertising Age》年度內部廣告代理商，他本人也入選《Campaign》的40位40歲以上名單。在加入LinkedIn之前，他曾擔任蘋果公司的創意總監，並在多家廣告公司擔任職位，包括Venables Bell + Partners的首位文案撰寫人。他的作品在每個主要的行業獎項中都獲得了認可，包括坎城獅獎（Cannes Lions）、The One Show、D&AD、Communication Arts和Effies。

凱文想像一個創意社群，在這裡每個人都明白，創造出色作品的關鍵在於卓越的領導力。儘管凱文在文章、帖子、播客和舞台上分享了他領導創意團隊的方法，但這是他首次嘗試寫書。因此，即使這本書不完全像《卡拉馬佐夫兄弟》（The Brothers Karamazov），也請多包涵。他希望你會喜歡這本書並覺得它有幫助。

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