The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Inter
Peter G. W. Keen, Ron Mackintosh, Mikko Heikkonen
- 出版商: McGraw-Hill Education
- 出版日期: 2001-06-26
- 定價: $1,050
- 售價: 2.8 折 $299
- 語言: 英文
- 頁數: 259
- 裝訂: Hardcover
- ISBN: 0072133678
- ISBN-13: 9780072133677
-
相關分類:
Wireless-networks、行動通訊 Mobile-communication、電子商務 E-commerce
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商品描述
The latest in our ComputerWorld Books for IT Leaders series, this book offers sensible, authoritative advice for managing businesses in this new era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
Praise for Keen & McDonalds The eProcess Edge:
Extensive hype and overvaluation of companies engaged in eBusiness have raised much concern in top management and financial circles. This book is one of the strongest to help nontechnical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business, old and new.
- Mario Morino, Chairman of the Morino Institute, and former Chairman, Legent Corporation
For those of us innovating in the technology field, it is refreshing to see such an imaginative and practical book. This is a book executives in eCommerce simply must have. - Ed Newman, Chairman, President, and CEP, Xybernaut Corporation
Anyone can do electronic commerce, but not everyone can do it well and profitably. Keen and McDonalds research demonstrates how to combine Internet technology with the process virtues of efficiency and effectiveness. Both new and old economy firms find it invaluable.
- Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change, and Professor, Boston University School of Management
Praise for Keen & McDonalds The eProcess Edge:
Extensive hype and overvaluation of companies engaged in eBusiness have raised much concern in top management and financial circles. This book is one of the strongest to help nontechnical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business, old and new.
- Mario Morino, Chairman of the Morino Institute, and former Chairman, Legent Corporation
For those of us innovating in the technology field, it is refreshing to see such an imaginative and practical book. This is a book executives in eCommerce simply must have. - Ed Newman, Chairman, President, and CEP, Xybernaut Corporation
Anyone can do electronic commerce, but not everyone can do it well and profitably. Keen and McDonalds research demonstrates how to combine Internet technology with the process virtues of efficiency and effectiveness. Both new and old economy firms find it invaluable.
- Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change, and Professor, Boston University School of Management
商品描述(中文翻譯)
這本書是我們《ComputerWorld IT Leaders系列》中的最新作品，提供了在這個無線工具、技術和應用新時代中管理企業的明智而權威的建議。它提供了實用的路線圖，以實現無線技術所帶來的回報，並解釋了無線商業的現實情況。
對於Keen和McDonalds的《The eProcess Edge》的讚譽：
在電子商務領域，對於從事電子商務的公司的廣泛炒作和過度評價引起了高層管理和金融界的擔憂。這本書是幫助非技術管理人員超越炒作，理解將互聯網應用於各種新舊業務核心流程中所帶來的永久價值的最有力的書籍之一。
- Mario Morino，Morino Institute主席，前Legent Corporation主席
對於我們在技術領域創新的人來說，看到這樣一本富有想像力和實用性的書是令人耳目一新的。這是一本電子商務高管必須擁有的書籍。
- Ed Newman，Xybernaut Corporation主席、總裁和首席執行官
任何人都可以進行電子商務，但不是每個人都能做得好並獲利。Keen和McDonalds的研究展示了如何將互聯網技術與效率和效能的流程優勢相結合。新舊經濟公司都會發現它非常有價值。
- Thomas H. Davenport，Andersen Consulting Institute for Strategic Change主任，波士頓大學管理學院教授
