The Business of Influence: Reframing Marketing and PR for the Digital Age (Hardcover)
暫譯: 影響力的商業：為數位時代重塑行銷與公關
Philip Sheldrake
- 出版商: Wiley
- 出版日期: 2011-05-23
- 定價: $1,225
- 售價: 2.4 折 $299
- 語言: 英文
- 頁數: 232
- 裝訂: Hardcover
- ISBN: 0470978627
- ISBN-13: 9780470978627
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相關分類:
行銷/網路行銷 Marketing
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相關主題
商品描述
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.
We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
商品描述(中文翻譯)
媒體無疑已經演變，而我們思考、設計、溝通和執行策略的方式也隨之改變。我們現在所處的，顯然不是技術的演變，而是一場技術革命。
因此，我們別無選擇，只能在21世紀的技術、21世紀的媒體和去中介化的背景下，重新構建行銷和公關，以及對商業策略的表達和欣賞。
「今天，每個組織都在影響業務中。我們影響顧客選擇我們、影響員工為我們工作，並影響媒體報導我們。過去你可以獨善其身的日子已經一去不復返。現在，要成功，你需要生活在影響生態系統中，這需要改變心態。幸運的是，Philip Sheldrake 將告訴你如何做到。」
David Meerman Scott，《行銷與公關的新規則》和新書《即時行銷與公關》的暢銷作者
