Mobile Disruption: The Technologies and Applications That are Driving the Mobile

A must-read on Mobile Disruption

"This book is a must-read for anybody who wishes to gain a vivid description and understanding of the potential of the mobile Internet."
–Raomal Perera, founder and CEO of Network365

"Jeff Funk, by using an innovative model and extensive interviews with firms, goes far beyond the simple predictions made for most new industries. He describes in detail the interaction between key technologies, applications, and platform strategies in the mobile Internet to set a new standard for understanding how new industries emerge."
–Seiichiro Yonekura, PhD, Co-President of the Institute of Strategy, Sony Corporation

"Jeffrey Funk uses the concept of disruptive technologies to give us a completely new view to understanding the mobile Internet phenomenon. This book is definitely a must for all people that are involved in this market."
–Cedric Nicolas, Mobile Multimedia and i-mode Expertise and Roadmap Manager, Bouygues Telecom

"A book highly recommended for anyone who is contemplating engaging in the mobile industry and particularly someone who wants to gain insights into the genesis of the mobile industry in Japan."
–Andrew Seit, Corporate Strategy Manager for Mobile, SingTel Optus Pty Limited

"This book is a must-read for not just mobile Internet industry professionals, but for any company wondering how they can incorporate the mobile device into their business."
–Mica Imamura, Corporate Officer and General Manager, Product Management, Vodafone Japan (J-Phone)

Table of Contents：

1. The Next Disruption.

Network Effects.

Disruptive Technologies.

Disruptive to Whom.

Network Effects and Communication Channels.

Competition in the Mobile Internet.

2. The Origins of the Mobile Internet.

Model of Industry Formation.

i-Mode: Initial Applications and Users.

KDDI, J-Phone, and Western Service Providers.

Appendix: The Creation of i-Mode.

3. Key Technological Trends

Polyphonic Tones.

Color Displays and Cameras.

Display Size.

Network Speeds.

Faster Microprocessors.

Increase Memory.

Improved User Interface.

Other Network Technologies.

Summary.

4. Phones as Portable Entertainment Players.

Ringing Tones.

Games.

Screen Savers. .

The New Value Chain.

Independent Portals.

Summary: Multi-media and the future of Entertainment Contents.

5. Mobile Marketing. 

Discount Coupons.

Free Samples and Giveaways.

Brand Image.

Attracting Mobile Members.

Linking databases.

Phones as Mileage and Membership Cards.

Summary.

6. Mobile Shopping and Multichannel Integration.

Pure Online Shopping .

Catalogues and Magazines.

Radio Stations.

Television Programming.

Summary.

Appendix: Payment Services.

7. Portable Services.

Car Navigation Systems.

Train and Bus Information Services.

Destination Information Services.

Maps.

B2C Integrated Services.

B2C and B2B Integrated Services.

Business Services.

GPS and Location-Based Services.

Summary.

8. Phones as Tickets and Money.

Competing Technologies.

Transportation Tickets and Reservations.

Concert and Other Entertainment Tickets.

Money.

Biometrics.

Other Applications.

Summary: The End of Cash?.

9. Mobile Intranets Applications.

Stage 1 Systems: Mail.

Examples of Stage 1 Systems.

Stage 2 Systems: Groupware.

Stage 3 Systems: Maintenance Applications.

Stage 3 Systems: Construction.

Stage 3 Systems: Report preparation.

Stage 3 Systems: SFA Applications.

Summary.

10. Platform Strategies.

Power Brokers.

Conventional Platform Management.

Key Role of Technological Trajectories.

The Evolution of the Mobile Platform in Japan.

The Evolution of the Mobile Platform in the West.

Index.

《移動破壞力：必讀之書》

「這本書是任何希望獲得對移動互聯網潛力生動描述和理解的人必讀之書。」- Raomal Perera，Network365創始人兼首席執行官

「Jeff Funk利用創新模型和與企業的廣泛訪談，遠遠超越對大多數新興行業的簡單預測。他詳細描述了移動互聯網中關鍵技術、應用和平台戰略之間的互動，為理解新興行業的出現設立了新的標準。」- Seiichiro Yonekura博士，索尼公司戰略研究所聯席主席

「Jeffrey Funk利用破壞性技術的概念，為我們提供了一個全新的視角來理解移動互聯網現象。這本書絕對是所有參與這個市場的人必讀之書。」- Cedric Nicolas，Bouygues Telecom移動多媒體和i-mode專業知識和路線圖經理

「這本書不僅是移動互聯網行業專業人士的必讀之書，也是任何想將移動設備融入其業務的公司的必讀之書。」- Mica Imamura，Vodafone Japan（J-Phone）公司高級執行官兼產品管理總經理

目錄：

1. 下一個破壞力。

網絡效應。

破壞性技術。

對誰具有破壞性。

網絡效應和通信渠道。

移動互聯網的競爭。

2. 移動互聯網的起源。

行業形成模型。

i-Mode：最初的應用和用戶。

KDDI、J-Phone和西方服務提供商。

附錄：i-Mode的創建。

3. 關鍵技術趨勢。

多聲道鈴聲。

彩色顯示屏和相機。

顯示屏尺寸。

網絡速度。

更快的微處理器。

增加記憶體。

改進的用戶界面。

其他網絡技術。

總結。

4. 手機作為便攜式娛樂播放器。

鈴聲。

遊戲。

屏幕保護程序。

新的價值鏈。

獨立門戶。

總結：多媒體和娛樂內容的未來。

5. 移動營銷。

折扣券。

免費樣品和贈品。

品牌形象。

吸引移動會員。

鏈接數據庫。

手機作為里程和會員卡。

總結。

6. 移動購物和多渠道整合。

純在線購物。

目錄和雜誌。

廣播電台。

電視節目。

總結。

附錄：支付服務。

7. 便攜式服務。

汽車導航系統。

火車和公交信息服務。

目的地信息服務。

地圖。

B2C集成服務。

B2C和B2B集成服務。

商業服務。

GPS和基於位置的服務。

總結。

8. 手機作為門票和貨幣。

競爭技術。

交通票和預訂。

音樂會和其他娛樂門票。

貨幣。

生物識別。

其他應用。

總結：現金的終結？

9. 移動內部網應用。

第一階段系統：郵件。

第一階段系統的例子。

第二階段系統：協同工作軟件。

第三階段系統：維護應用。

第三階段系統：建設。

第三階段系統：報告準備。

第三階段系統：SFA應用。

總結。

10. 平台戰略。

權力經紀人。

傳統平台管理。

技術軌跡的關鍵作用。

日本移動平台的演變。