Android Apps Marketing: Secrets to Selling Your Android App (Paperback)

Jeffrey Hughes

Android Apps Marketing: Secrets to Selling Your Android App (Paperback)
  • 出版商: QUE
  • 出版日期: 2010-09-30
  • 售價: $875
  • 貴賓價: 9.5 折 $831
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 0789746336
  • ISBN-13: 9780789746337
  • 相關分類: Android、行銷/網路行銷 Marketing

    • 立即出貨 (庫存 < 3)

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商品描述

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to

  • Identify your app’s unique value, target audience, and total message
  • Understand the Android Market’s dynamics
  • Cut through clutter and get your app into the top selling categories
  • Set the right price for your app and effectively sell its value
  • Get reviewers to recommend your apps
  • Write effective press releases
  • Time your marketing and publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, YouTube, and other social media to generate buzz
  • Use promotions and cross-marketing just like professional marketers do
  • Measure and improve your results with Android Analytics
  • Generate a loyal audience that will buy your next app, too
  • Earn steady revenue, build a brand, and make a real business out of app development

商品描述(中文翻譯)

《行銷Android應用程式的簡單、完整、逐步指南！》

在銷售Android應用程式方面有巨大的利潤可圖！但現在已經有超過70,000個應用程式可供選擇，僅僅在Android市場上發布你的應用程式已經不夠了。你需要有效地行銷你的應用程式。不了解行銷嗎？別擔心：這本書將提供你所需的逐步幫助。頂尖應用程式行銷顧問Jeffrey Hughes將帶領你制定一個成功的行銷計劃，打造具有高競爭力的應用程式，選擇你的訊息，製造話題，並與真正會購買你的應用程式的人建立聯繫。這本書充滿了實例，讓Android應用程式行銷變得輕鬆！你將學到如何：

- 確定你的應用程式的獨特價值、目標受眾和整體訊息
- 了解Android市場的動態
- 突破雜亂，將你的應用程式列入熱門銷售類別
- 設定適當的價格，有效地銷售其價值
- 獲得評論家推薦你的應用程式
- 撰寫有效的新聞稿
- 在最大效果下選擇行銷和宣傳的時機
- 在部落格上宣傳你的應用程式，吸引有影響力的部落客的注意
- 使用Facebook、Twitter、YouTube和其他社交媒體製造話題
- 像專業行銷人員一樣使用促銷和交叉行銷
- 使用Android Analytics測量和改善你的成果
- 創造一個忠實的受眾，他們也會購買你的下一個應用程式
- 獲得穩定的收入，建立品牌，並將應用程式開發成一個真正的事業

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