The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Lewrick, Michael, Link, Patrick, Leifer, Larry



A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.

  • Explore the digitized future using new design criteria to create real value for the user
  • Foster radical innovation through an inspiring framework for action
  • Gather the right people to build highly-motivated teams
  • Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
  • Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.




- 使用新的設計準則探索數位化未來,為使用者創造真正的價值
- 透過激發人心的行動框架促進根本性創新
- 集結合適的人才,建立高度激勵的團隊

- 使用新工具和全新觀點應用設計思考、系統思考、大數據分析和精實創業
- 為數位流程和服務創建最小可行生態系統(MVE),例如在構建區塊鏈應用程序時至關重要



Michael Lewrick, PhD, is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.


Michael Lewrick博士是一位國際演講者,並在多所大學擔任設計思維的客座教授。他是《Design Thinking: Radical Innovations in a Digitized World》一書的作者。

Patrick Link博士是瑞士盧塞恩應用科學大學的產品創新教授和工業工程系主任。他積極參與產品管理、設計思維和精益創業等領域的敏捷方法開發。

Larry Leifer博士是設計思維的創始人之一,並在斯坦福大學的d.school擔任教職,同時也是機械工程設計的教授。他是斯坦福大學Hasso Plattner Design Thinking Research Program的創始主任。