The New Articulate Executive: Look, Act and Sound Like a Leader

Granville N. Toogood

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商品描述

The bestselling guide to communicating authentically and effectively in today’s business landscape

In the age of social media, email, and texting, the spoken word resonates with people more powerfully than ever. Master the art of face-to-face communication, and you’ll be the stand-out leader in your organization.

No one understands this better than Granville Toogood, who has trained some of today’s most successful business leaders. The gold standard of powerful corporate communication, The Articulate Executive reveals the author’s winning methods. Taken right from Toogood’s acclaimed workshops, the proven, step-by-step techniques detailed here will help you:

  *   Position yourself as the leader in your industry
  *   Command any venue and engage any audience
  *   Make a strong impression using the “8-second rule”
  *   Speak with the confidence of a seasoned CEO
  *   Deliver presentations that impress any audience

Communication tools like Twitter, LinkedIn, and Facebook are just that: tools. They’re useful, but they alone what get you where you want to be. In order to drive real, measurable results, you have to get in front of people―and wow them. 

Whether you run a large company or lead a small team, drive multi-million-dollar sales or just launched your first startup―The Articulate Executive is packed with the expert advice, tried-and-true techniques, and hands-on exercises you need to speak and act like the professional you are.

商品描述(中文翻譯)

在當今商業環境中,溝通真實且有效的最暢銷指南

在社交媒體、電子郵件和短信時代,口語表達比以往任何時候都更有力量。掌握面對面溝通的藝術,你將成為組織中傑出的領導者。

沒有人比格蘭維爾·圖古德更了解這一點,他曾培訓過一些當今最成功的商業領袖。作為強大企業溝通的黃金標準,《口才出眾的執行者》揭示了作者的成功方法。這裡詳細介紹了從圖古德的著名研討會中獲得的一步一步的證實有效的技巧,將幫助你:

* 在你的行業中樹立自己的領導地位
* 掌握任何場合並吸引任何觀眾
* 使用“8秒規則”給人留下深刻印象
* 以經驗豐富的首席執行官的自信講話
* 進行令任何觀眾印象深刻的演講

像Twitter、LinkedIn和Facebook這樣的溝通工具只是工具。它們很有用,但單靠它們無法讓你達到目標。為了取得真正可衡量的成果,你必須面對人們,並給他們留下深刻印象。

無論你經營一家大公司還是領導一個小團隊,推動數百萬美元的銷售還是剛剛啟動你的第一個創業項目,《口才出眾的執行者》都充滿了專家建議、經過驗證的技巧和實踐練習,幫助你以專業人士的形象說話和行動。