Smart Tourism: Managing Technological Revolution in the Tourism Industry
暫譯: 智慧旅遊：管理旅遊產業中的科技革命

Deb, Santus Kumar

Smart Tourism: Managing Technological Revolution in the Tourism Industry
  • 出版商: Apple Academic Press
  • 出版日期: 2026-09-08
  • 售價: $6,350
  • 貴賓價: 9.5 折 $6,032
  • 語言: 英文
  • 頁數: 508
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1779641087
  • ISBN-13: 9781779641083
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

An emerging concept in tourism, smart tourism is the integration of smart technology and tourism for seamless, personalized, and sustainable travel experience. This new volume, Smart Tourism: Managing Technological Revolution in the Tourism Industry, delves into the realm of smart tourism and explores how advances in technology is shaping the landscape of travel and hospitality.

This book unravels the complexities of smart tourism, examining the integration of artificial intelligence, big data analytics, augmented reality, and other cutting-edge technologies into the tourism ecosystem. The book presents case studies and highlights emerging trends that illustrate how smart tourism is not just a buzzword, but a transformative force with the power to redefine the way travelers experience the world.

Focusing on technological advancement in tourism, the chapters explore myriad applications and aspects of digital technologies in tourism services, such as the integration of artificial intelligence, IoT (Internet of Things), big data, chatbots, QR codes, etc., for sustainable destination development, for improving hospitality customer service, for effective digital marketing, for value creation, for empowering citizen engagement in tourism, for gauging hospitality employees mental health, and more. The volume also addresses the use smart tools for crisis recovery in the tourism industry.

Drawing on insights from industry experts, academics, and innovators, this book provides a comprehensive overview of the opportunities and challenges presented by employing smart tools in tourism management and promotion. Whether you are a seasoned professional in the tourism sector, a technology enthusiast, or simply a curious traveler, this book offers valuable perspectives on the intersection of technology and tourism in the 21st century.

商品描述(中文翻譯)

一個新興的旅遊概念，智慧旅遊是將智慧科技與旅遊整合，以實現無縫、個性化和可持續的旅行體驗。本書《智慧旅遊：管理旅遊產業中的科技革命》深入探討智慧旅遊的領域，並探索科技進步如何塑造旅行和款待的格局。

本書揭示了智慧旅遊的複雜性，檢視人工智慧、大數據分析、擴增實境及其他尖端科技在旅遊生態系統中的整合。書中提供案例研究，並突顯新興趨勢，說明智慧旅遊不僅僅是一個流行詞，而是一種具有變革力量的力量，能重新定義旅行者體驗世界的方式。

本書專注於旅遊中的科技進步，章節探討數位科技在旅遊服務中的各種應用和面向，例如人工智慧、物聯網 (IoT)、大數據、聊天機器人、QR 碼等的整合，以促進可持續的目的地發展、改善款待客戶服務、有效的數位行銷、創造價值、增強公民參與旅遊、評估款待員工的心理健康等。本書還探討了在旅遊產業中使用智慧工具進行危機恢復的問題。

本書借鑒了行業專家、學者和創新者的見解，提供了使用智慧工具在旅遊管理和推廣中所帶來的機會與挑戰的全面概述。無論您是旅遊領域的資深專業人士、科技愛好者，或僅僅是好奇的旅行者，本書都提供了對21世紀科技與旅遊交匯的寶貴見解。

作者簡介

Santus Kumar Deb, PhD, is a Professor and ex-Chairman of the Department of Tourism and Hospitality Management, Faculty of Business Studies, University of Dhaka, Bangladesh. He is currently serving as a research fellow at INTI International University, Malaysia. He is also serving as Head of Research at the Center for Tourism Studies (CTS), an international network of scholars who share a vision of producing and promoting social change in and through tourism practice, research, and education. Dr. Deb has served as a member of the Bangladesh Tourism Board (BTB), Ministry of Civil Aviation and Tourism of the People Republic of Bangladesh. A regular reviewer of the outcome-based education curriculum on tourism of the University Grants Commission (UGC) of Bangladesh, Dr. Deb has written two books and has edited a soon-to-be-published book, Tourism and Hospitality Management: A Modern Fusion of Sectors (Bentham Science). He is also currently serving as associate editor and guest editor for several reputed journals and magazines. He has published more than 35 articles, among which 21 are in Scopus-indexed journals. He is supervising many PhD and MPhil students and has delivered speeches as a keynote speaker at many international conferences around the world. He has won many awards for his research work. His area of research interest include smart tourism, digital marketing, community-based tourism, crisis management, and event management.

作者簡介(中文翻譯)

**Santus Kumar Deb, PhD**，是孟加拉達卡大學商學院旅遊與款待管理系的教授及前系主任。他目前在馬來西亞INTI國際大學擔任研究員。他同時也是旅遊研究中心（CTS）的研究主管，該中心是一個國際學者網絡，致力於通過旅遊實踐、研究和教育促進社會變革。Deb博士曾擔任孟加拉國民航空與旅遊部的孟加拉旅遊局（BTB）成員。他是孟加拉大學授權委員會（UGC）旅遊成果導向教育課程的定期審查員，並撰寫了兩本書籍，還編輯了一本即將出版的書籍《旅遊與款待管理：現代部門的融合》（Bentham Science）。他目前還擔任多本知名期刊和雜誌的副編輯和特約編輯。他已發表超過35篇文章，其中21篇發表在Scopus索引的期刊上。他指導許多博士和碩士研究生，並在全球多個國際會議上擔任主題演講者。他因其研究工作獲得了多項獎項。他的研究興趣包括智慧旅遊、數位行銷、社區旅遊、危機管理和活動管理。

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